Social Media Manager
$105k - $125kvCluster Labs
Role Description
As a Social Media Manager at vCluster, you aren't just scheduling posts—you are building the technical voice of one of the most interesting infrastructure companies in the cloud-native ecosystem. You will own the full social program across LinkedIn and X, turn the thinking of our leaders into content the Kubernetes community actually wants to read, and show up live at the events that matter most to our audience.
What You’ll Do
- Content Calendar Ownership:
- Plan, write, and publish weekly posts on LinkedIn and X.
- Stay two weeks ahead at all times. No gaps, no scramble.
- Executive Thought Leadership Extraction:
- Turn the deep architectural insights of our leadership team into high-impact published content and thought leadership.
- Community Management:
- Respond thoughtfully to comments, DMs, and mentions on both platforms.
- Engage with practitioners, contributors, and platform engineering leaders—adding real value to the infrastructure conversation, not just reacting.
- Reactive Distribution:
- When something happens in the cloud-native and AI infra world—a major CNCF release, an architectural debate, a KubeCon announcement—you move fast to capture attention while the narrative has a short half-life.
- Live Event Coverage:
- Cover priority global events (such as KubeCon and key AI Infra summits) in real time—delivering live threads on X, daily LinkedIn updates, and post-event structural recaps.
- Editorial Quality Bar:
- Act as the standard-bearer for what goes out under our brand name.
- Ruthlessly protect our brand voice, push back on subpar content, and actively propose higher-impact alternatives.
Qualifications
- Infrastructure Literacy: You don't need to be a Kubernetes kernel engineer, but you must be "infrastructure-literate." You understand the landscape well enough to write credibly for DevOps and platform teams.
- Platform Mastery: You have an opinionated view on how to win on LinkedIn and X. You can point directly to developer-centric or highly technical social accounts you have personally scaled and grown.
- Calendar Discipline: You operate with a clear structural framework. You build and own a structured content calendar without being asked, maintaining a two-week safety buffer by default.
- Speed and Judgment: You balance high-velocity output with corporate judgment. You know exactly when to capitalize on an infrastructure trend instantly and when a narrative requires strict message alignment first.
- Analytical Rigor: You measure social success by its ability to spark genuine community conversation, traffic, and distribution momentum—not just empty vanity metrics.
Requirements
- Bonus Points For:
- Infrastructure Roots: Background managing social channels for developer tools, open-source ecosystems, or AI/MLOps infrastructure.
- Executive Ghost-Writing: Direct experience translating deep technical expertise from executives into compelling, human narratives.
- Multimedia Capability: Basic video clip selection and editing skills to transform live product demos or executive sessions into high-engagement social cuts.
- On-Site Autonomy: Comfort being on-the-ground at massive industry events, executing a live social playbook entirely independently.
Benefits
- Competitive Salary: We offer a competitive compensation package, including equity.
- Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
- Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
- Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.
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