Community Relations Director / Leasing Director - Sales & Marketing

Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable community census level.

ESSENTIAL JOB FUNCTIONS include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ï Develops and manages the resident census growth plans.

ï Researches and analyzes local competition on an on-going basis.

ï Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs.

ï Works with local community agencies to generate a positive image and encourage referral activities.

ï Develops strategies to maximize potential referral sources, including, but not limited to, hospitals, physicians, insurers and other health care agencies.

ï Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts as directed by Executive Director.

ï Plans and implements community promotional and advertising events and activities.

ï Assists in the development of community materials, including brochures, press releases and advertisements.

ï Acts as a representative of the community at networking and promotional events and/or activities.

ï Forecasts, implements and monitors sales and marketing plans and budget under the direct supervision of the Executive Director.

ï Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicaid reimbursements.

ï Monitors and evaluates customer satisfaction.

ï Conducts community tours as necessary. Ensures that community is “tour ready”, bringing any concerns to the Executive Director.

ï Works closely with nursing staff, residents and family members to coordinate new resident admissions.

ï Maintains updated bed availability and community services information.

ï Processes and ensures appropriate admission papers and signatures are obtained from residents or responsible parties prior to admission.

ï On-call and Weekend Manager duties may be required as directed by the Executive Director.

ï Reports any issues or problems that may arise to the Executive Director.

ï Complies with state, federal, and all other applicable health care and safety standards.

ï Assists families and other visitors as needed.

ï Attends/completes required in-services and other required meetings.

ï Performs other duties as directed.

SUPERVISORY REQUIREMENTS of this position are generally as follows:

ï Oversees the activities of the Sales/Marketing Department, indirectly supervises all other associates as a Department Head.

ï Provides guidance/input to fellow Department Heads and participates in supervisory responsibilities indirectly for all associates, including, but not limited to, appraising performance; rewarding and disciplining associates; and addressing complaints and resolving problems.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

ï Bachelor's Degree preferred.

ï Minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience.

ï Experience working in a long-term care setting is preferred.

ï Must maintain a valid drivers’ license in the applicable state.

KNOWLEDGE, SKILLS and ABILITIES which may be representative but not all inclusive of those commonly associated with this position.

ï Reading Ability - Able to read and interpret written information.

ï Written Communication - Able to write clearly and informatively.

ï Verbal Communication - Able to talk to others to convey information effectively.

ï Reasoning Ability - Able to apply common sense understanding to carry out detailed written or oral instructions.

ï English Language - Knowledge of the structure and content of the English language.

ï Math Ability - Knowledge of arithmetic and its applications.

ï Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

ï Customer and Personal Service - Knowledge of principles for providing customer and personal services. This includes meeting quality standards for services and evaluation of customer satisfaction.

ï Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

ï Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

ï Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

ï Problem Solving - Identifies and resolves problems in a timely manner.

ï Interpersonal - Focuses on solving conflict, not blaming; maintains confidentiality.

ï Organizational Support - Follows company policies and procedures.

ï Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent changes, delays, or unexpected events.

ï Planning/Organizing - Prioritizes and plans work activities; advises for additional resources if needed.

ï Attendance/Punctuality - Arrives to work/meetings on time, ensures work responsibilities are covered when absent.

ï Dependability - Commits to long hours of work when necessary to reach goals; completes tasks accurately and on time or notifies appropriate person with an alternate plan.

ï Professionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions.

COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB which may be representative but not all inclusive of those commonly associated with this position.

ï Desktop/Notebook computers

ï MS Office (Word, Excel, Outlook, etc.)

ï Billing and Marketing Software (such as Yardi, etc.)

WORK ENVIRONMENT environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

ï The associate may be exposed to bodily fluids and odors on an occasional basis.

ï The noise level in the work environment is usually moderate.

PHYSICAL ABILITIES commonly associated with the performance of the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ï While performing the duties of this job, the associate is frequently required to talk, speak and hear. The associate is regularly required to sit and walk. The associate is occasionally required to stand in one place, stoop, kneel or crouch, use hands to handle or feel objects, reach with hands and arms or smell.

ï The associate must regularly lift and/or move up to 25 pounds.Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.