Product Marketing Specialist

Job Description

Remote Work:


Hybrid


Job Number:


R0240512


Location:


McLean,VA,US


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Product Marketing Specialist
The Opportunity:

We are seeking a highly motivated, detail-oriented Product Marketing Specialist to join our Enterprise and Markets Product Marketing team. In this role, you will support the development, consistency, and execution of product marketing materials across the company. This position is ideal for someone who is passionate about storytelling, organization, and enabling go-to-market excellence.

You will work closely with sector marketing leads, the Enterprise Marketing Lead, and cross-functional partners in creative, events, and product teams to ensure our enterprise and market products show up with clarity, consistency, and impact. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You'll Do:

• Partner with Sector Marketing Leads to support and review market product Go to Market (GTM) Kits, templates, messaging guidance, and creative direction.
• Ensure materials follow company standards for positioning, audience clarity, and storytelling.
• Help gather inputs, consolidate feedback, and support updates to ensure kits remain current and actionable.
• Lead the ongoing sustainment and communication of the Product Marketing Playbook to help define clear standards for how to promote enterprise and market level products.
• Help document processes, best practices, templates, and guidance used across the team.
• Coordinate input collection from cross-functional contributors and maintain version control.
• Lead ongoing communications about standard internally
• Provide execution support for the Enterprise Marketing Lead across strategic initiatives, including Sales Kickoff (SKO) events, marketing plan activities, product storytelling materials, and campaign preparation.
• Help track milestones, compile updates, and support logistics for events and marketing operations.
• Assist with content drafting, light research, and asset organization as needed.

Join us. The world can't wait.

You Have:

• 5+ years of experience in product marketing or integrated marketing
• Experience writing and editing content
• Experience with marketing tools or platforms such as Workfront, Salesforce, and design tools
• Knowledge of marketing fundamentals, such as messaging, content, and GTM
• Ability to synthesize information clearly
• Ability to collaborate across teams and manage multiple tasks
• Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
• Bachelor's degree in Marketing, Communications, or Business

Nice If You Have:

• Possession of excellent communication, writing, and storytelling skills

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided .


Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote : If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
• Hybrid : If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.
• Onsite : If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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