Marketing Analyst (Digital Merchandising)

Title: Marketing Analyst (Digital Merchandising) Client: Global leader in Technology/ Electronics Duration: 6 months with HIGH chance for extension or become permanent Work Location: Plano, TX Schedule: M-F (Fully Onsite) Pay rate: $73-76.91/hr w2 + Benefits Top Skills: Digital Merchandising Stakeholder Management Product Road mapping Process Improvement Responsibilities Build compelling product storytelling and merchandising frameworks Develop category merchandising strategies aligned to revenue, traffic, and customer goals. Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond Develop and oversee execution of digital merchandising strategies supporting key drive period moments Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays) Align loyalty and membership programs across lines of business Bundle and attach campaigns Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.) Design and optimize product discovery tools, such as search, filters, and guided selling experiences. Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities. Enhance category pages and product groupings to improve discoverability and conversion rates. Execute On site search, SEO and personalization best practices Monitor and report on KPIs Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc. Translate data into optimization strategies and business opportunities. Analyze campaign effectiveness and customer shopping behaviors. Support executive reporting and performance awareness Utilize data on promotional lift vs operational difficulties to drive efficiencies Drive alignment on project priorities, timelines, risks and dependencies Lead recurring cross-functional meetings, QA reviews and launch readiness reviews Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals. Lead cross-functional projects to implement new merchandising features and enhancements. Serve as the primary point of contact for merchandising-related inquiries and decisions. Develop standardized processes for digital merchandising workflows. Drive efficiency improvements through automation, documentation, and scalable workflows. Create playbooks and best practices for digital merchandising execution. Education/Experience (Requirements) Bachelors degree or better in Marketing, Business, operations or related field 5+ years experience in ecommerce digital product operations or digital experience management Experience partnering with product, engineering, UX, analytics and marketing teams Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms Proven ability to manage multiple complex initiatives in a fast-paced environment Excellent project management, communication and stakeholder management skills. Strong analytical and problem-solving capabilities with experience using data to drive decisions Fluent in Microsoft Word, Excel, and PowerPoint Fluent in JIRA, Confluence, or equivalent project management systems Must be organized and highly detail oriented Ability to use and adopt AI tooling #LI-MK1 #J-18808-Ljbffr ektello