Market Insights Analyst

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the worlds most admired brands Toyota is growing and leading the future of mobility through innovative high-quality solutions designed to enhance lives and delight those we serve. Were looking for talented team members who want to Dream. Do. Grow. with us.

An important part of the Toyota family is Toyota Financial Services (TFS) the finance and insurance brand for Toyota and Lexus in North America. While TFS is a separate business entity it is an essential part of this world-changing company- delivering on Toyotas vision to move people beyond whats possible. At TFS you will help create best-in-class customer experience in an innovative collaborative environment.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g. H-1B O-1 E-3 H-1B1 TN F-1 OPT F-1 STEM OPT F-1 CPT job flexibility benefits also known as I-140 or Adjustment of Status portability etc.) now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

Who were looking for

Toyota is exploring opportunities to fulfill the mobility needs of business customers. Led by TFS this is an enterprise-wide business that seeks to provide customer centric solutions to the varied needs of non-retail (business) customers.

This role is responsible for establishing integrating and maintaining a strong understanding of the non-retail customer and dealers addition benchmarking competitive environment and providing insights on risk and opportunities within the segment.

This role is critical in reflecting customer needs and motivations in all aspects of products services and experiences that Toyota creates. Further this provides the foundation for marketing and communications strategies for new business opportunities.

What youll be doing

Develop clear definition of target business customers - based on research genchi genbutsu and various data sources. Represent the needs and motivations of non-retail business customers in strategy development and business plans - promote common understanding of the customer with all stakeholders - advocate for the customer need in any business solution

Understand and promote the needs of the dealer network - identify opportunities and risk management by leveraging the dealer network

Utilize TFS and TMNA consumer insights resources for an efficient development of market image and customer needs

Lead benchmarking and competitor insights. Have a clear understanding of the market and competitors identify changes and trends then translate this into business opportunities for Toyota

This business scope assumes that current TFS and TMNA products and services are not directly transferable as such this role will be key in creating a requirements to support non-retail customers.

What you bring

BA/BS degree

2 years of experience in consumer insights marketing or market research

Prior experience engaging with customers and or dealers (i.e.. interviews focus groups etc.)

Demonstrated ability to combine quantitative and qualitative insights to support business strategy

Strong story telling ability communicating effectively across all levels of the organization creating engagement and aligned understanding

Added bonus if you have

Advanced degree

5 years of consumer insights experience marketing or market research

Prior experience in the fleet space

Prior experience engaging with dealers

Workshop facilitation

Competitive business benchmarking

What well bring

During your interview process our team can fill you in on all the details of our industry-leading benefits and careerdevelopment opportunities. A few highlights include:

A work environment built on teamwork flexibility and respect
Professional growth and development programs to help advance your career as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match as well as an annual retirement contribution from Toyotaregardless of whether you contribute (if applicable)
Paid holidays and paid time off
Referral services related to prenatal services adoption childcare schools and more
Tax Advantaged Accounts (Health Savings Account Health Care FSA Dependent Care FSA)
Relocation assistance (if applicable)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star.

Applicants for our positions are considered without regard to race ethnicity national origin sex sexual orientation gender identity or expression age disability religion military or veteran status or any other characteristics protected by law.

Have a question need assistance with your application or do you require any special accommodations Please send an email to .

Required Experience:

IC