Marketing Director
$100k - $120kCedar Gold Group
About Cedar Gold Group
Cedar Gold Group is a fast-growing precious metals firm helping Americans protect and diversify their wealth through physical gold and silver. Our marketing engine drives our growth, and we're looking for a proven leader to take full ownership of it.
The Role
As Marketing Director , you will own the marketing department end to end — strategy, budget, execution, and results. Your number one mandate is delivering a consistent flow of qualified leads to our sales floor while building a brand clients trust. You'll inherit established vendor relationships, including a dedicated email/publisher management partner and a landing page designer, and you'll be responsible for managing and maximizing those relationships from day one.
What You'll Do
- Own marketing strategy, planning, and budget across all channels
- Drive qualified lead generation and be accountable for lead volume, quality, and cost per acquisition
- Manage our existing publisher and dedicated email relationships — negotiating placements, monitoring performance, and scaling what works
- Direct our landing page design resource — prioritizing builds, running tests, and improving conversion rates
- Build clear reporting on funnel performance (CPL, CPA, conversion rates, ROI by channel) and present results to leadership
- Identify and launch new acquisition channels (paid media, direct response, content, partnerships)
- Protect and grow the brand — messaging, reputation, and reviews — in a trust-driven industry
- Build out the marketing team as the company scales
What You Bring
- 7+ years of marketing experience with at least 3 years leading a marketing function or team
- A track record in direct response / lead generation marketing with clear, measurable results
- Experience managing external vendors, publishers, and agencies
- Strong analytical skills — you make budget decisions based on data, not instinct
- Experience in precious metals, financial services, insurance, or another high-ticket, trust-driven industry is a strong plus
- A hands-on, ownership mentality — you're comfortable being the senior-most marketer in the building
Compensation & Benefits
- Base salary: $100,000–$120,000 per year
- On-target earnings (OTE): up to $200,000 annually
- Full-time, in office at our Miami location
- 15 days PTO after completion of your first year
- Benefits package (health and retirement) rolling out beginning January 2027
Vacancy posted 2 days ago
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