Head of Sales & Marketing

Taltran Global has been exclusively retained by a private equity-backed home services platform to recruit a Director of Marketing. Founded as a partnership-driven roll-up of leading smart home and residential technology service providers, the company operates across multiple markets, supporting a growing base of high-end residential customers. With strong acquisition momentum, institutional backing, and a strategy centered on scaling local brands, the organization is entering a period of rapid expansion and operational buildout.
The Director of Marketing will report directly to the CEO and will be responsible for building and leading the marketing function across the platform. This role will play a critical part in developing scalable marketing infrastructure, supporting referral and partnership-driven growth, and enabling local sales teams across multiple operating companies. The Director of Marketing will serve as a key partner to executive leadership, helping to establish repeatable marketing processes and drive customer engagement in a fast-growing, entrepreneurial environment.
Key Responsibilities Develop and execute marketing strategies across multiple portfolio companies within the platform
Standardize and improve company websites, ensuring consistent messaging, professional presentation, and scalable templates for future acquisitions
Design and manage partnership marketing initiatives with key referral partners such as general contractors, architects, interior designers, property managers, and real estate professionals
Build and maintain a centralized marketing calendar across all portfolio companies, coordinating events, campaigns, and partner initiatives
Develop and manage email marketing campaigns targeting both existing customers and referral partners
Create marketing collateral and sales enablement materials including presentations, flyers, and leave-behind materials to support local sales teams
Partner closely with business development teams to strengthen referral relationships and create structured partner outreach initiatives
Manage online presence and reputation, including Google profiles, customer reviews, and organic search visibility
Support CRM implementation and standardization to improve customer tracking, referral attribution, and marketing performance measurement
Develop scalable campaign templates and marketing playbooks that can be deployed across markets and operating companies
Collaborate with leadership and operating company teams to identify opportunities for revenue growth and customer engagement
Travel periodically to portfolio company locations to support the rollout of marketing initiatives and partner with local teams
Qualifications and Experience Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred
6+ years of progressive marketing experience, ideally within home services, construction, or other project-based service environments
Experience supporting referral-driven or partnership-based business models is required
Proven ability to execute marketing campaigns, partnership initiatives, and customer engagement strategies that drive revenue
Experience supporting sales teams through marketing collateral, lead generation, and campaign execution
Familiarity with CRM systems and marketing analytics tools, with the ability to track performance and ROI
Experience improving digital presence, including websites, lead generation funnels, and online reputation management
Ability to build and standardize marketing processes across multiple locations or business units
Experience in a private equity-backed, high-growth, or roll-up environment is preferred
Strong communication skills and ability to collaborate effectively with executive leadership, sales teams, and operating partners

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