Associate Brand Manager

Role Description

The Associate Brand Manager will help lead our next chapter of growth by assisting in the development and execution of brand strategy and innovations to drive sales and profitability.

We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. You have a pulse on the latest innovation trends across consumer packaged goods. This role will also require you to act as an owner of your strategic projects, and as such we are looking for highly analytical individuals that are comfortable working within an entrepreneurial setting.

If you are a brand builder who thrives in a fast-paced environment and enjoys bringing innovative ideas to life while driving meaningful growth, we'd love to talk to you.

Job Responsibilities

• Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success.
• Lead packaging artwork process for new items and product renovations.
• Partner with consumer insights team to design and implement studies to inform brand and innovation priorities within the Body Fortress portfolio.
• Oversee Body Fortress organic social strategy and content, briefing internal and external partners for asset development where needed.
• Support building breakthrough integrated marketing campaigns with emphasis on digital, social media, and in-store execution.
• Assist in portfolio performance optimization and management of product assortment to maximize profit.
• Manage brand marketing budget successfully and accurately, including monthly reconciliation with finance team.
• Consistently monitor external category and competitive market dynamics to inform marketing plans and growth priorities.

Qualifications

• Bachelor's degree in Marketing, Business, or related field. MBA optional.
• 3-5 years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.
• Proven ability to analyze the business and develop strategies and programs that have driven business results.
• Understanding the concepts of full product development and innovation philosophy.
• Consumer-first mindset in developing brand communication strategies.
• Ability to get things done in a complex system, with powerful sense of ownership and accountability.

Requirements

• Salary for the Associate Brand Manager role starts at $125,000.

Benefits

• Opportunity to lead a critical function in a growing mid-size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation and benefits package.
• Career development and growth opportunities.