Growth Marketing Specialist

Worker Type: Employee Job Description: Do you want to be an \"Intelli?\" We do business differently to forge new paths in specialty coffee. We are pioneers in the direct trade model for buying coffee and creating coffee partnerships all over the world. We're passionate about coffee, and that means we pay a bit more for coffee in order to buy direct and create long-term, collaborative relationships with our producers that grow exceptional coffee.At Intelligentsia, we don't just sell coffee, we tell the story of the people, the soil, and the craft behind every cup. We're looking for a Marketing Specialist who is ready to bring that story to life. This isn't a caretaker role; you'll own the content calendar, shape the narrative for our coffee releases, and be the bridge between our creative vision and our community. You'll get hands-on experience managing everything from email marketing and paid social campaigns to wholesale partner events. If you're obsessed with the details, energized by cross-team collaboration, and genuinely curious about the specialty coffee industry, \"Let's build something memorable together.\" Key Responsibilities Email Marketing: Own the end-to-end calendar (building, scheduling, testing, sending) and analyze performance metrics to optimize segmentation and content. Creative & PR Coordination: Manage creative briefs and timelines across departments. Act as the primary liaison with our PR agency and ensure all brand communications, talking points, and assets are on-brand. Develop, manage and source merchandise. Content & Social Strategy: Maintain a unified content calendar for all channels. Plan, launch and optimize social campaigns that grow our social presence while adjusting strategy based on results. Product Launches: Lead marketing timelines for new coffee and seasonal releases, ensuring cross-functional alignment and cohesive go-to-market materials. Brand Events & Sponsorships: Support marketing for all branded events across wholesale, CPG and retail that include but are not limited to activations and trade shows. Paid Ads: Manage, maintain and optimize all paid ads on social channels and google channels to drive revenue. Other Responsibilities Manage the marketing timeline and develop materials for new coffee and seasonal releases. Represent Intelligentsia at select in-market events. Ensure marketing collateral is placed correctly at retail locations. Qualifications 3-5 years of marketing experience, ideally within specialty coffee, food & beverage, or a related consumer/wholesale brand. Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp) and paid social ad managers (Meta Ads Manager, LinkedIn Campaign Manager). Comfort managing multiple projects and deadlines simultaneously without losing sight of the details. Strong written communication skills and and eye for brand-consistent creative. Experience with content calendar and project management tools (e.g., Asana, Airtable, Notion). A collaborative approach to working across marketing, sales, wholesale, and creative teams. Genuine interest in specialty coffee and Intelligentsia's mission and standards. Willingness to travel locally and support occasional evening or weekend events. Driver's license is required Work Environment / Physical Requirements Regularly required to see, talk, and hear Frequently required to stand, walk, sit, use hands to handle or feel, reach with hands and arms, and stoop, kneel, or crouch Office and warehouse environments; not climate-controlled Noise level is generally moderate Fine hand manipulation (keyboard use) May occasionally require more than 40 hours per week to fulfill essential duties Benefits Medical, dental and vision insurance Company-paid long & short-term disability and life insurance Paid vacation and sick time 401(k) eligible after 90 days of employment and a company match after one year 8 Paid holidays per year Commuter benefits Free bag of coffee each week with a discount on other items Employee Assistance Program Compensation To counter pay inequality and uphold internal parity, we are publicizing salary information for this role. This is also required by multiple state laws in which we operate. From a candidate's perspective, our salary takes into account a number of factors, including skill sets, experience, education and the training needed for the role. From a company perspective, it includes organizational needs, budgets and internal equity considerations. We are honest and open about our pay and hope that you will be, too, to avoid miscommunication or frustration at the offer stage. Base Salary: $70,000 - $77,000 Annually Intelligentsia Coffee, Inc is an equal opportunity employer of all qualified individuals. We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving guests #J-18808-Ljbffr