Marketing Manager

Marketing Manager

California Institute of Applied Technology (CIAT) is seeking a strategic, organized, and people-focused Marketing Manager to join our growing marketing team. This role is critical in creating structure, accountability, and momentum across marketing initiatives while directly managing a team of marketing specialists and coordinators. The Marketing Manager will be responsible for overseeing day-to-day marketing operations, ensuring projects move forward efficiently, and aligning team efforts with departmental and institutional goals. The ideal candidate is both a strong project manager and an effective people leader, someone who can prioritize competing initiatives, motivate a team, and actively coach and develop team members to grow their skills and careers.

Essential Roles and Responsibilities:

• Lead, manage, and support a growing marketing team across key functions including email, social media, SEO, paid advertising, content, and partnerships
• Oversee the day-to-day workflow of the marketing team, ensuring projects, campaigns, and deliverables are completed on time and aligned with priorities
• Develop and maintain project timelines, task management systems, and team accountability processes
• Act as the primary point of coordination between marketing team members, the Director of Marketing, and other CIAT department leaders
• Collaborate closely with the Creative Manager to align messaging, creative assets, and campaign execution across all channels
• Oversee the execution of integrated marketing campaigns across digital, social, email, partnerships, and events
• Monitor team bandwidth and proactively adjust priorities and resources to meet business needs
• Provide ongoing coaching, mentorship, and professional development support to direct reports
• Conduct regular 1:1 meetings, performance check-ins, and career development planning with team members
• Foster a positive, motivated, and high-performing team culture focused on continuous improvement and accountability
• Ensure consistency in brand voice, messaging, and execution across all marketing initiatives
• Support the development and implementation of marketing processes, workflows, and best practices
• Assist in intake, prioritization, and planning of internal marketing requests across departments
• Track and report on campaign performance, team productivity, and key marketing metrics
• Identify opportunities for optimization, efficiency, and innovation across marketing channels and operations
• Collaborate cross-functionally with admissions, career services, academics, and leadership teams
• Ensure all marketing activities adhere to CIAT's compliance requirements, including Federal, State, accreditation, and institutional policies
• Partner with HR to coach and counsel employees as needed
• Provide professional development and growth opportunities for employees
• Manage and enforce timekeeping policies to ensure accuracy and timely processing of employee timecards
• Conduct timely, accurate, and fair performance reviews, free from bias
• Ensure a safe, secure, and ethical work environment
• Follow communication guidelines to ensure high levels of customer satisfaction and professionalism
• Embody CIAT's mission, vision, purpose, and values

Requirements:

• Bachelor's degree in marketing, business, communications, or a related field preferred
• Minimum 5 years of experience in marketing, with at least 2-3 years managing multiple direct reports
• Proven experience leading cross-functional marketing initiatives and managing multiple projects simultaneously
• Strong leadership and team development skills, with a passion for coaching and mentoring others
• Excellent organizational and project management skills with high attention to detail
• Strong analytical mindset with the ability to interpret data and drive actionable insights
• Outstanding written and verbal communication skills
• Ability to prioritize and adapt in a fast-paced, evolving environment
• Experience with digital marketing channels including SEO, paid media, social media, and email marketing preferred
• Proficiency in MS Office Suite (Outlook, Word, Excel, PowerPoint) and marketing/project management tools
• Willingness to work outside of standard business hours when necessary to meet business needs and deadlines
• Ability to work collaboratively with colleagues, academic departments, and administration to support student success, achieve institutional goals and contribute to a positive and inclusive culture
• This position requires occasional travel to support in-person events and organizational initiatives
• This position may involve event coordination responsibilities, including tasks that require physical activity such as setup, breakdown, and on-site support
• Able to handle sensitive information with a high degree of confidentiality
• Possess high ethical standards, being an example of professionalism to others
• Must be able to embody CIAT's mission, vision, purpose and values

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.

Supervisory Responsibility:

This position manages multiple functional roles within the Marketing Department and is responsible for the performance, development, and day-to-day oversight of the marketing team.

Location:

This is a remote position. Work must be conducted in locations that have been approved by the company. Company authorization is necessary for relocation or work from other locations, even if temporarily.

Values:

• We are passionate about education and student success.
• We value integrity and excellence in our employees and students.
• We treat ourselves and our students with dignity and respect.
• We believe in and encourage innovation at our school to better help our students succeed.
• We have a customer-centric focus, and we want people highly committed to achieving goals, where our success equals student success.
• We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward.
• We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals.
• We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues.
• We commit to fostering an inclusive and supportive learning environment that respects the diversity of students' backgrounds, experiences, and perspectives.
• We foster lifelong learning and professional development.

Physical Demands:

• Essential functions of this role require sitting for extended periods of time.
• Ability to type, use a computer to search for information and input information while speaking on the phone is required.
• The employee will often be required to use the computer, mouse, and telephone to conduct this role's regular tasks.
• The employee must compute simple mathematical calculations as a normal part of this role.

Work Environment:

While performing the responsibilities of this remote position, the job holder will work in a home office environment. Reasonable accommodation may be made to enable people with disabilities to perform the job's essential functions. This role routinely involves using standard office equipment such as computers, phones, and virtual communication tools. Employees are expected to ensure that their home office is a safe and ergonomic working environment.

Employees must maintain data security and confidentiality in accordance with company policies and use secure connections for all work-related activities. Expectations regarding work hours, availability, and time tracking will be clearly communicated and must be adhered to.

The company is not responsible for maintaining home office environments beyond the provision of reasonable accommodation and necessary work-related equipment. Workers' compensation and liability for injuries that occur in the home office will be covered as per company policy and applicable laws.

This remote work policy is designed to comply with all relevant local, state, and federal laws.

When in the office:

When in the office, employees are expected to follow all workplace safety rules, security protocols, and professional conduct guidelines. They should maintain a clean and organized work area, be punctual, and actively engage in in-person meetings, collaboration, and training as scheduled. The in-office environment may involve occasional noise, shared workspaces, and use of common areas, and employees are expected to be respectful of others working nearby.

AAP/EEO Statement:

California Institute of Applied Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In