Public Relations Manager

Public Relations Manager

Come work for Animal Humane Society as a Public Relations Manager, where caring for animals isn't just a job – it's our passion. We are on a mission to compassionately and responsibly create a more humane world for animals and their people.

Job Summary: The Public Relations Manager is responsible for developing and executing strategic public relations initiatives that elevate brand awareness, strengthen reputation, and support organizational priorities, including public-facing communications related to complex or sensitive animal welfare issues. As a key member of the Marketing and Communications team, this role leads media relations efforts to ensure consistent, compelling messaging across all earned and shared channels.

Pay: Ranges from $70,000 - $80,000 annually

Benefits:

• Health, dental, vision insurance + paid time off
• 9 paid holidays + 4 floating holidays per full calendar year
• 401k with a 4% company match

Schedule: Full-time; Monday-Friday 8am-4:30pm. Evenings and weekends as needed.

Location: Hybrid; on-site at least one day a week (Golden Valley location) with travel to other AHS sites and offsite media appearances as needed.

Application requirements: Please upload cover letter and current resume

Interview process: Step 1 - phone screen; Step 2 - virtual interview via Microsoft Teams; Step 3 - on-site interview

What You'll Be Doing:

Media Relations

• Develop and lead a proactive public relations strategy aligned with organizational priorities and brand positioning.
• Build and maintain strong relationships with local, regional, and national media outlets.
• Proactively identify and pitch stories that position AHS as a trusted, leading voice.
• Serve as the primary point of contact for media inquiries and interview coordination.
• Represent AHS on camera and in live interviews with clarity, confidence, and professionalism.
• Draft press releases, media statements, op-eds, and media briefing materials.
• Prepare organizational leaders for media engagement through coaching, messaging, and briefing materials.

Brand and Reputation Management

• Monitor media coverage and public sentiment to provide insights and recommendations.
• Ensure consistency of messaging across all external communications.
• Support crisis communications planning and response, including rapid message development and media coordination during emerging situations.
• Protect and enhance the organization's brand and public image.
• Identify reputational risks and opportunities related to public perception.

Content and Storytelling

• Identify and develop compelling stories that highlight the impact of AHS and its work.
• Collaborate with marketing and program colleagues to amplify stories across channels.
• Support internal and executive communications as needed.

Campaign and Strategic Communications

• Partner with marketing and fundraising teams to support integrated campaigns.
• Align PR efforts with key organizational initiatives, events, and advocacy priorities.
• Track, analyze, and report on PR performance, using insights to refine strategy and improve effectiveness.

Internal Collaboration

• Build strong cross-functional relationships to surface stories and align messaging.
• Provide media training and communications guidance to staff and subject matter experts.

Communication and Culture

• Communicate in a positive and professional manner with customers, colleagues, and volunteers.
• Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.

Technology

• Monitor AHS email and voicemail and respond to media inquiries in a timely manner.
• Other duties as assigned.