Marketing Specialist

Marketing Specialist Hours: Full‑time Location: Portland, OR (Hybrid or Onsite as applicable) W2 Contract Duration: 6 months Overview This role is responsible for developing and executing account‑specific marketing and activation strategies that drive business growth and improve brand performance metrics. The position partners closely with sales, merchandising, and cross‑functional teams to deliver impactful consumer engagement and retail execution. Key Responsibilities Develop and align seasonal marketing calendars across product, retail, and brand initiatives. Execute account marketing plans to drive performance at the point of purchase across key categories and retail locations. Build and deliver activation strategies and roadmaps that support commercial objectives. Drive sell‑through, consumer engagement, and market share growth. Measure and report on activation effectiveness, including visual execution and sales performance. Lead consumer activation initiatives across channels and platforms for targeted categories and concepts. Maximize brand presence and share of space within key retail locations. Manage end‑to‑end activation calendar processes, from planning through in‑store implementation. Collaborate with internal and external stakeholders to ensure seamless execution. Analyze product, customer, and consumer insights to inform strategies. Support product customization initiatives and franchise development when applicable. Act as the primary contact for consumer activation initiatives. Partner with global and cross‑functional teams to ensure alignment with broader strategies. Manage budgets and ensure cost efficiency. Monitor retail environment trends, competitor activity, and distribution strategies. Oversee toolkit execution from briefing to in‑store deployment. Conduct reporting to evaluate commercial success and optimize future initiatives. Required Qualifications 5-8 years of relevant experience in marketing, merchandising, category management, or sales. Strong collaboration and communication skills. Demonstrated ability to influence decisions using data and insights. Strong analytical and organizational skills. Experience working in cross‑functional and fast‑paced environments. Solid business acumen with a global perspective. Proficiency in Microsoft Office tools. Fluent in English. Pay for this W-2 position is $35 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements. Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. #J-18808-Ljbffr Mathys+Potestio / The Creative Party®