Digital Content Execution Manager

Digital Content Execution Manager

Hallmark Digital is responsible for driving the company's direct-to-consumer ecommerce strategy, experience, and growth, delivering an end-to-end digital ecosystem that connects content, product, and customer engagement across Hallmark.com and related platforms. The organization operates as a cross-functional ecommerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion-driven shopping experiences and achieve aggressive growth targets.

The Digital Content Execution Manager is responsible for ownership of day-to-day content operations and cross-functional coordination that turns marketing, merchandising, and platform changes into accurate, timely, on-site experiences. This role is the central intake point for content- and promo-related requests, ensures operational readiness through playbooks and event kickoffs, and drives execution clarity across partners. Close partnership with digital creative team is required to funnel and help prioritize updates that support business objectives.

Key Responsibilities:

• Manage intake, prioritization & stakeholder visibility
  • Serve as the central intake point for content, marketing/media, promo, and special project requests
  • Clarify requirements, timelines, and owners; maintain a prioritized execution queue
  • Provide regular status updates; document decisions, risks, and mitigations that enable cross-sharing of content updates with key stakeholders
• Coordinate promo & event execution readiness
  • Validate and route promo execution tasks; track follow-through to completion
  • Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs)
  • Ensure cross-functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, TechOps).
• Drive site content updates
  • Coordinate content changes tied to platform releases, bug fixes, and Sales Force/product updates
  • Assess feasibility of A/B content testing, prioritizing and coordinating with content and creative partners
  • Partner with internal Sales Force stakeholders to confirm impacts and publish accurate updates on time
• Own governance, quality & operational support
  • Define and enforce standards, QA checkpoints, and approval workflows for priority pages and promo content
  • Support link/URL needs (vanity URLs, social link reviews, and direct mail review coordination if in scope)
  • Identify and implement process improvements (templates, checklists, routing rules) to reduce defects and rework
• Scope & Decision Rights
  • Owns the content operations intake process for special projects, promo execution asks, and change-driven updates
  • Determines execution prioritization within agreed business rules; escalates trade-offs when priorities conflict
  • Defines operational readiness requirements (playbooks, checklists, RACI) and confirms completion prior to key events
  • Partners with Strategy/Marketing/Merch for direction; does not set campaign strategy but creates clear and detailed playbooks for content development and publishing, ensuring strategy is executed correctly and efficiently
  • Determines escalation for content/promo issues and routes defects to the correct owning team (TechOps, Merch, Creative, Marketing, etc.)

Basic Qualifications:

• Bachelor's degree or 4 years professional experience
• At least 3 years' experience in digital content operations, ecommerce site merchandising operations, and/or marketing operations
• Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams
• Experience defining QA checklists and enforcing standards
• Experience facilitating cross-functional kickoffs and status forums
• Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership

Preferred Qualifications:

• High attention to detail with a bias for quality
• Excellent written and verbal communication
• Comfort with ambiguity and shifting priorities; able to make trade-offs and escalate appropriately
• Quick, creative and independent decision maker based on set business objectives and strategy/calendar
• Working knowledge of ecommerce content ecosystems (CMS/Sales Force Commerce Cloud or similar), promo mechanics, and change/release coordination

Additional Details:

• This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person on Wednesdays at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
• The salary range for this role is $86,000- $110,000. Final compensation varies based on several factors.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.