Marketing Content Manager

The Weaver Experience Weaver is a full-service national accounting, advisory and consulting firm with opportunities for professionals in many different fields. We seek to bring a human element to the world of accounting, which includes creating a diverse, collaborative, and entrepreneurial workplace culture. Our leaders truly care about the well‑being of all our employees and encourage them to pursue their ambitions. While our business is based in numbers, our success is truly based on people. It’s why we commit to supporting our people not just in their professional growth, but also in their ability to lead balanced, integrated lives. At the foundation of that commitment are our core values. Weaver’s core values were created specifically to empower our people to deliver extraordinary service and be their best selves. Our goal is to balance high development with high performance in order to meet the long‑term goals of each individual, team, and our firm. Learn more about our services, industry experience and culture at weaver.com. Position Profile Weaver's marketing team seeks a Content Manager, who will develop compelling content that articulates Weaver’s deep knowledge and expertise, as well as the firm’s service capabilities, success stories, brand and culture. This manager will plan, draft, edit and, in some cases, do research on a variety of content topics and issues for cross‑channel marketing purposes. In addition to writing blogs and a variety of other content for the firm’s website, this team member will write and edit content for marketing collateral, social media, email and other marketing channels and deliverables, as needed. This person will lead and manage direct reports and others on the marketing team to produce quality content in a timely manner and monitor its effectiveness. This person will also guide and manage direct reports to do their best work and achieve their professional and personal goals. Additional responsibilities include developing and overseeing a content governance framework and managing content sprints and an overall editorial calendar, working with marketing team members and stakeholders firm wide. Experience with website user experience, SEO/AEO/GEO principles and keyword research is preferred. As a Content Manager, you bring a passion for transforming raw ideas and draft content into clear, persuasive, informative communications. You are comfortable interviewing executives and other team members, reviewing existing material and conducting research to gain an understanding of the topic or issue and formulate outlines. You are also comfortable providing candid feedback and clear guidance to stakeholders when we need them to spend more time on first drafts to improve certain aspects and better prepare content for our team to work with. A friendly, positive person, you bring energy and enthusiasm to your work, along with the ability to develop congenial, collaborative relationships both inside and outside the marketing team. You are a strong project manager, well organized, able to juggle many assignments at once, attentive to detail and deadlines, and able to keep others informed of your progress or roadblocks. You manage assignments and quality assurance reviews of Weaver’s content team, which can include outsourced writers. Finally, you are a problem‑solver, able to identify and implement solutions to a wide variety of issues, both technical and interpersonal, to meet the marketing team’s and the firm’s goals. To be successful in this role, the following qualifications are required: Bachelor’s degree in English, marketing, communications, technical writing or related discipline 8+ years of writing or marketing communications experience Excellent writing skills with demonstrated ability to create original content and edit the work of others to meet different needs Impeccable proofreading and editing abilityl Excellent verbal, interpersonal, presentation and public speaking communication skills Proficiency with Microsoft applications (Word, Excel, PowerPoint) Ability to manage multiple assignments, prioritizing tasks to meet deadlines Ability to work and interact effectively with partners, directors and senior managers, as well as executive leadership and marketing teammates Independence and the ability to operate without direction in areas of uncertainty and ambiguity, while remaining in close communication with teammates and stakeholders Commitment to maintaining and continuously improving knowledge of the firm and its service offerings, as well as best practices in marketing communications Ability to use excellent judgment, handle confidential information appropriately and display a professional demeanor Additionally, The Following Qualifications Are Preferred Experience writing in the professional services sector Familiarity with AP style Weaver Benefits At Weaver, our most valuable resource is our people. We take the time to evaluate our employees’ wants and needs and invest our resources accordingly. Weaver goes beyond offering competitive health benefits, such as medical, dental, vision, disability, life insurance, and a 401(k) plan. Learn more here – Weaver benefits. We support our employees by offering flexible scheduled time off (STO), minimum of 56 hours of sick and safe leave, 11 holidays, and 2 scheduled recharge days! We also offer in‑house CPE and learning opportunities through our internal Learning & Development department. Our multi‑faceted internal learning program including technical improvement, practice development, management/leadership training, and whole‑life growth. Our goal is to balance both high development with high performance to meet the long‑term goals of each individual, team, and our firm. WeaverLEAD We Are Committed To Investing In The Strength Of Our Team. That Is Why We Have Created An Internal Leadership Coaching Program To Train Leaders To Support Other Leaders At Every Level Of The Organization. The Goal Of WeaverLEAD Is To Inspire The Growth And Development Of Our Leaders By L eaning into the experience of exploring new ideas for each individual’s growth as a leader. E ngaging the coaching mindset at work with new ways of thinking about challenges and opportunities. A dapting to the transformation that takes place as a result of participating in the program. D eveloping yourself and others with coaching competencies to create a firm‑wide culture of coaching. People are our formula! At Weaver, we recognize that everyone brings different strengths, backgrounds, and working styles to our team. We cultivate a safe and inclusive work environment that celebrates each individual’s unique qualities through visibility, progression, advocacy, and support. We are proudly an equal opportunity employer. This role is Employee Referral Program eligible. #J-18808-Ljbffr