Principal Growth Product Manager

Owning the on-site conversion funnel end-to-end, the full-time remote Principal Growth Product Manager will manage the Growth team backlog, drive A/B testing initiatives, and translate pricing strategies into measurable outcomes to enhance visitor-to-purchase conversion rates and revenue per visitor. Key responsibilities Manage the conversion funnel including package selection, checkout, and post-checkout processes Develop and oversee a robust A/B testing program to improve conversion metrics Create and maintain a pricing activation playbook for effective research and rollout of on-site SKUs and bundles Required qualifications Strong analytical skills with expertise in statistical power and funnel data interpretation Fluency in marketing systems and understanding of paid traffic behavior in conversion funnels Experience in conversion rate optimization (CRO) with tools like StatSig or Optimizely Ability to collaborate cross-functionally across various teams including engineering and marketing Experience in building or managing experimentation programs in complex environments