Product Marketing Manager

Product Marketing ManagerNew YorkAbout CovarianceCovariance is the most advanced audience engine ever built. Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors' customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.We built the largest panel of anonymized, third-party consumer behavior data in the United StatesWe serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and moreBased on MIT research in specialized AI/ML for third-party dataTeam of 30 headquartered in NYCWinner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watchThe OpportunityCovariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform.Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market. This is a foundational role. You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership.What You'll OwnPositioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM.Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions.GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why.Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input.Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning.What You Bring4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaSTrack record building sales enablement from scratchDemonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narrativesStrong writing; you distill complexity into clarityYou use AI tools to move faster – this is part of your core workflowBonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem.Compensation & BenefitsTarget annual cash compensation: $140,000 - $180,000 + competitive equity packageFree health, vision, dental insurance401k with matchUnlimited PTO + 13 company holidaysDaily Grubhub lunch stipendPre-tax commuter benefitsLocationIn-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.