Social Media Manager

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you'll see the impact of your work on the world. Our Marketing Team Noom's Marketing team is responsible for bringing our mission to life—reaching people where they are and inspiring them to take the first step toward better health. From brand storytelling to growth campaigns, we build the awareness, trust, and connection that turns curious individuals into lifelong Noom members. Our Brand & Creative team sits at the heart of how Noom shows up in the world, and social media is one of our most powerful channels to do exactly that. About The Role We're looking for a Manager of Social Media to own Noom's organic social strategy and lead the day-to-day execution across our platforms. You'll define where we play, how we show up on each channel, and what winning looks like—translating brand and growth objectives into a clear channel strategy, building the content calendar, and briefing the content team on what to make and why. You'll be Noom's in-house authority on platform algorithms, audience behavior, and organic social performance. This is a high-impact, high-visibility role, partnering closely with Brand, Product Marketing, Content, PR, and Paid Media to ensure Noom shows up with intention across every channel. You'll also manage a direct report focused on community management and engagement. We're looking for someone excited about building a strategy from the ground up—not maintaining someone else's playbook. You Will Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform. Define and own the organic social strategy across key platforms—including Instagram, Facebook, TikTok, YouTube, and Pinterest—establishing each channel's unique role, audience, and KPIs. Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement. Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms. Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief. Develop and execute a strategy for reaching and engaging with new, younger audiences—identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base. Monitor cultural trends, platform moments, and audience conversations in real time—identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love. Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media. Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring—tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior. Manage and develop a direct report responsible for social listening, community management, and engagement. About You If you're a social platform strategist who loves diving into what's working and why, thrives on building things from the ground up, and gets equally energized by rolling up your sleeves to make it happen—this role may be for you! You Have 5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement. Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit. Experience owning and managing social media accounts day-to-day—you know how to keep channels active, consistent, and performing, not just set the strategy. Strong command of platform analytics—you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor. Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders. Fluency in paid-organic synergy—you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative. Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience. Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription, or health & wellness brand. What Makes This Job Amazing You'll have real ownership of Noom's social presence at a pivotal moment in the brand's growth—building a strategy from the ground up, not inheriting someone else's playbook. You'll sit on a high-caliber Brand & Creative team that moves fast, thinks big, and genuinely cares about the work—collaborating closely with Brand, Growth, PR, and Paid Media to make Noom show up with impact everywhere. Your work will directly connect millions of people to a health mission that changes lives—every post, brief, and campaign contributes to helping people live better, longer. You'll be at the forefront of how social and AI intersect—using emerging tools to monitor culture, track competitors, and find the content opportunities that others miss. What You'll Earn And Enjoy Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value. Investment in your future. A 401(k) with company match to help you build long-term financial security. Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together. Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance. Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most. And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build. The base salary range for this position is $101,250-$132,300. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location. This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site). More About Noom Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding. We're more than a health tech company—we're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity. Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time. #J-18808-Ljbffr