Marketing Manager

General Role Description Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). Role Accountabilities · Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels · Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units · Propose creative ideas related to Company branding activities and execute, as approved · Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations · Advise parent and group companies to ensure that all activities follow parent company branding objectives · Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence · Evaluate marketing campaign effectiveness through quantitative analysis of results · Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites · Create and deliver newsletter articles for publication and distribution · Manage vendor relationships to maintain optimal cost where feasible · Provide cost information and advice for marketing department budget planning · Identify new marketing communications vendors and suppliers · Execute and manage all company business unit promotional email campaigns · Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule · Prepare press releases for industry trade publications, as assigned General Employee Accountabilities · Bring full effort to bear on tasks assigned by manager · Give manager best advice · Give earliest notice when work cannot be delivered as specified · Cooperate and collaborate with peers and interact cross-organizationally as specified by manager · Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment · Comply with all Company policies, practices, and procedures and all regulations and laws · Recommend viable improvements proactively · Ensure effective utilization of business tools and processes · Bachelor’s degree in Business Studies, Marketing, Communications or a related field · 5 years’ experience in marketing and marketing communications in a global B2B market · Demonstrated successful working relationships with external clients and other internal and external contacts · Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts · Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills · Demonstrated continuous improvement in areas of responsibility · Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps · Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice Preferred Qualifications · 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries · Demonstrated successful product marketing and brand management experience · Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation Hiring Range: $82,550 - $123,850 EEO/AA/M/F/Vet/Disability Employer #J-18808-Ljbffr