General Manager

Job Description

Job Description

DESCRIPTION
Job Title: General Manager
Alternative Titles: Studio Manager, Sales & Operations Manager, Studio Manager
Reports to: Franchise Owner

COMPANY OVERVIEW:
YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is energizing, empowering, and fun. YogaSix was established in 2012 and is the fastest growing boutique yoga company in the United States with over 200 independently owned and operated locations throughout the US and abroad.

POSITION:
The General Manager (GM) is the cornerstone of any YogaSix studio and is responsible for its financial and experiential success. The GM is the proverbial captain of the ship, overseeing all aspects of studio functionality including Sales and Operations as well as the direct supervision of Wellness Advisors. They are also responsible for ensuring the studio is well-maintained and that customer service standards are upheld to YogaSix standards. They must have a passion for sales & customer service, take pride in their excellent communication skills, be a dedicated team leader who drives results, and be passionate about health and wellness.

DUTIES
● Revenue Generation: A studio (yes, even a yoga studio) is a business. Therefore, the primary focus of the studio’s General manager is to manage and grow all revenue streams including:

• Memberships and Class Packages
• Retail
• Workshops, Privates and Teacher Trainings

● Student Acquisition and Retention: A successful studio depends on supporting prospective students through the following life cycle:

• Lead Generation
• Generating consistent lead flow through a blend of GrassRoots Marketing, Social Media, and Referrals
• Booking Appointments
• Contacting leads in a timely manner to establish relationship and get them booked in for a class experience
• Membership Sales
• Following a successful initial class experience, presenting the best membership option based on the student’s goals, and overcoming objections as appropriate

●  Retention

• Ensure new members are onboarded properly and continue to feel value of membership through both utilizing classes and ensuring class quality is exceptional
• Work with Studio Owner and Director of Education to optimize class schedule on an ongoing basis

● Marketing: Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, retention and loyalty

● Schedule/participate in Grassroots Marketing partnerships on a weekly basis to drive new guest traffic

● Social media management

● Leadership

• Recruit, hire, train, supervise, coach, mentor all wellness advisors
• Recruit, hire, onboard, coordinate training, and terminate Teachers (with support of lead teacher)

● Studio Operations

• Manage studio budget, spending, and reporting
• Manage maintenance issues, inventory and cleaning
• Participate in studio, regional and company-wide meetings and trainings as needed
• Work closely with Studio Owner and Corporate Office to ensure health and profitability of the studio

JOB REQUIREMENTS :
● Sales & Management Experience

• 2+ years of retail/service sales or fitness sales experience
• Confident in generating personal sales and training Wellness Advisors in sales
• Experience supervising and training people successfully
• Ability to manage and drive all revenue streams: memberships, retail, and teacher training
• Proven experience in generating and following up on leads

● Communication & People Skills

• Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
• Ability to work harmoniously with co-workers, clients and the general public
• Ability to stay calm at all times and act respectfully and professionally, even with customers who may voice frustrations
• Strong customer service skills
• Solid writing and grammar skills

● Organizational, Professional, & Technological

• Ability to excel in a fast changing, diverse environment
• Ability to recognize areas of improvement and make changes using good judgment
• Ability to prioritize and multitask
• Highly organized, proficient in data management, ability to prioritize and meet deadlines
• Professional, punctual, reliable and neat
• Strong attention to detail and accuracy
• Trustworthy and able to handle confidential information
• Proficient with computers and Studio software

PHYSICAL REQUIREMENTS

● The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Employees must be able to work hours that may exceed 8 hours per day and/or 40 hours per week including nights and weekends, especially during peak activity periods.

● May be required to sit or stand for up to four hours at a time. May be required to reach with hands and arms. Must be able to bend, lift, kneel, and drive a car. This job requires the person to climb up and down flights of stairs as elevators are not present at all locations. May be asked to occasionally lift up to 30 pounds.

● Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and the ability to adjust and focus

● Must be able to effectively hear in person and via telephone

COMPENSATION & BENEFITS:

● This position offers a competitive Base Salary based on experience with Opportunity to earn Monthly and/or Quarterly Bonuses based on performance

● Free studio membership

●Retail discount

●Health care stipend

●401K​​​​​​​

EQUAL OPPORTUNITY EMPLOYMENT
YogaSix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, YogaSix complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Note: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job as they may change at any time with or without notice.

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