Content Strategist

Our client, a leader in financial and tax software, is hiring a Content Strategist to join their team. **This is a 1-year W2 contract with benefits and paid holidays** In this role, you'll own the content strategy for product blogs , developing B2B content that builds brand authority, drives organic and AI search visibility (SEO/GEO), and generates demand among accountants and accounting firms. You'll collaborate with Marketing, Communications, Sales, Customer Success, Product Marketing, and external agencies to execute content programs aligned with business and go-to-market objectives . Responsibilities Own and execute the end-to-end content strategy for accountant-focused blog. Manage editorial calendars, content roadmaps, and agency relationships . Develop content briefs and review content for quality, accuracy, SEO/GEO optimization, and brand voice. Track and analyze content performance , using data to optimize engagement, search visibility, and lead generation. Present strategy and performance insights to leadership while partnering cross-functionally to deliver integrated content initiatives. Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. 7+ years of B2B content marketing, editorial, or content strategy experience. Experience supporting enterprise technology or SaaS organizations . Strong background in SEO, with experience optimizing for AI search/GEO. Proven ability to manage agencies, lead cross-functional initiatives, and use analytics to drive content strategy. Excellent writing, communication, stakeholder management, and presentation skills. Experience marketing to accountants, financial services, or enterprise B2B audiences , Familiarity with GTM strategies, acquisition marketing Utilized tools such as Google Search Console, Adobe Analytics, Tableau, Ahrefs, SEO Clarity, Profound, and WordPress. Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance. #J-18808-Ljbffr