Coordinator, Social Media Categories - Basketball

About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About The Company Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Summary Fanatics Collectibles is seeking a Coordinator, Social Media Categories to build and grow our basketball-focused social presence, including @ToppsHoops. We're looking for someone who deeply understands NBA and basketball culture, internet trends, and social-first storytelling—someone who knows how to create content that feels native to each platform, resonates with collectors and basketball fans, and aligns with the fast-paced, hype-driven voice of the Fanatics Collectibles/Topps social ecosystem. This role will focus on creating, publishing, and engaging with content that builds community, drives conversation, and generates excitement around basketball collectibles. What You Will Be Doing Create social-first content for Instagram, TikTok, X and YouTube Shorts — including strong hooks, captions, memes, trends, and storytelling formats designed to drive engagement and conversation. Shoot, edit and publish short-form content with strong instincts for pacing, audience retention, and platform-native storytelling. Develop content that aligns with the voice, tone, humor, and audience expectations of existing Fanatics Collectibles and Topps social channels. Manage day-to-day posting, scheduling and engagement across platforms, ensuring content aligns with platform best practices and brand voice. Maintain and update a content calendar. Monitor performance metrics and assist in preparing reports and campaign recaps. Stay informed on category-relevant news, trends, platform innovations, and collector conversations to proactively surface opportunities. Ideate and execute content concepts within assigned category. Engage with fans, collectors and influencers by responding to comments, DMs and mentions in an authentic and timely manner. Source, curate and share User-Generated Content (UGC). What You Will Bring 2+ years of relevant social media or content experience (internships count) Strong understanding of social media platforms, trends, and engagement best practices. Experience with creative tools such as Photoshop, Premiere, CapCut, Canva, or similar editing/design platforms. Excellent writing and storytelling skills, with a keen eye for tone and visual details. Proven ability to work quickly, accurately, creatively and collaboratively in a fast-paced environment. Deep understanding of wrestling culture, storylines, talent, fan conversations, and the moments that drive engagement within the community. You probably already follow wrestling meme accounts, wrestling creators, athlete social accounts, or collectibles pages — and naturally think about how moments, matches, and cards can become engaging content. Passion for collectibles, fandom culture, and internet-native storytelling. Willingness to work flexible hours, including nights and weekends as needed. Candidates may be asked to complete a short creative exercise demonstrating their understanding of social storytelling, audience engagement, and platform-native content creation. The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit NYC Salary Range: $62,000 - $74,000 USD. 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