Vice President, Analytics & Measurement

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand. Responsibilities Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients’ business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time. This position reports into the SVP, Analytics. Qualifications B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field 10+ years of experience working in an Analytics capacity 5+ years in a managerial and client facing experience Agency experience highly preferred Knowledge of Digital Media, Marketing/Advertising industries highly preferred Experience working with Python, R programming languages Experience working with relational databases, SQL Experience growing and cultivating Analytics talent Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients Ability to develop frameworks for steering complex analytics projects Strong analytical thinker with an abundance of intellectual curiosity Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases Experience with third party research partners such as GfK, Nielsen and comScore Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency Experience working with Engineering and Product teams Expertise in managing and querying relational databases Knowledge of cloud computing environments: AWS, Azure, GCP Expertise in ad verification tools such as IAS, Moat, etc Expertise in using or analyzing data form DMPs and DSPs Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on waitwhatdoyoudo.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-JK2 Compensation Range: USD $168,150.00 - USD $222,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.