AVP, Growth Marketing & Demand Generation

AVP, Growth Marketing & Demand Generation
DAS Health | Remote

About DAS Health
DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are building a modern, data-driven marketing organization focused on driving pipeline, accelerating revenue, and supporting long-term growth. About the Role
DAS Health is seeking a results-driven AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine that drives pipeline, customer acquisition, and measurable revenue impact.
This is a hands-on, build-from-the-ground-up leadership role . You will be responsible for creating the infrastructure, systems, and processes that power demand generation, marketing automation, and revenue marketing—while partnering closely with sales to drive pipeline and improve conversion outcomes.
This role is ideal for a leader who thrives in ambiguity, enjoys building from scratch, and is passionate about aligning marketing efforts directly to business growth. Demand Generation & Pipeline Growth

• Own marketing-sourced and marketing-influenced pipeline generation
• Build and execute scalable demand generation strategies across channels
• Develop campaigns that drive awareness, engagement, and qualified pipeline
• Improve conversion rates across the marketing and sales funnel

Account-Based Marketing (ABM)

• Design and execute ABM strategies aligned to high-value target accounts
• Partner closely with sales on segmentation, targeting, and engagement
• Build campaigns that improve account penetration and revenue growth

Marketing Automation & CRM Ownership

• Own and optimize marketing automation (HubSpot) and CRM (Salesforce)
• Build and manage lead scoring, routing, and lifecycle workflows
• Improve data quality, reporting accuracy, and funnel visibility
• Establish scalable systems that support long-term growth

Digital Marketing & Website Performance

• Lead digital marketing efforts including SEO, paid media, and website performance
• Optimize website for traffic, engagement, and conversion
• Continuously test, measure, and improve campaign performance

Revenue Operations & Analytics

• Establish reporting frameworks, dashboards, and attribution models
• Measure marketing’s impact on pipeline, revenue, and ROI
• Forecast performance and provide insights to leadership
• Ensure strong alignment between marketing and revenue operations

Events & Customer Engagement

• Own event marketing strategy, including trade shows, conferences, and webinars
• Manage and partner with the Field Marketing & Events Manager
• Ensure events contribute measurable pipeline and revenue

Sales Alignment & Revenue Impact

• Partner closely with sales to align on pipeline goals and targets
• Ensure sales has the tools, leads, and support needed to convert
• Help improve win rates, cross-sell, and incremental revenue

Build & Scale the Function

• Build the demand generation and growth marketing function from the ground up
• Roll up your sleeves to execute while building toward a scalable team
• Partner with leadership to define long-term marketing strategy and structure

What Success Looks Like

• Consistent, scalable pipeline generation across the business
• Improved conversion rates and stronger sales outcomes
• Reporting that connects marketing activities to pipeline, revenue, and ROI
• Optimized marketing systems and infrastructure
• Strong alignment between marketing and sales
• A repeatable, data-driven growth engine

Required Experience

• 10+ years of progressive marketing leadership experience
• Healthcare IT experience (required)
• Proven success in demand generation, pipeline growth, and revenue marketing
• Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)
• Experience working cross-functionally with sales and executive leadership

Preferred Experience

• Background in SaaS, managed services (MSP), or cybersecurity
• Experience with ABM strategies and segmentation
• Experience building or rebuilding marketing infrastructure from scratch
• Strong understanding of revenue operations and attribution modeling

Skills & Characteristics

• Builder mindset with the ability to create from incomplete or fragmented environments
• Highly data-driven with focus on measurable outcomes
• Comfortable rolling up your sleeves and executing
• Strong collaborator with sales and cross-functional teams
• Effective in fast-paced, ambiguous, and high-growth environments

Environment & Tools

• Remote role with minimal travel
• Current tech stack includes Salesforce, HubSpot, Copilot, and Adobe Suite
• Fast-paced, evolving, and highly collaborative environment

Why Join DAS Health
This is a unique opportunity to build the growth engine of a scaling healthcare technology company . You’ll play a critical role in shaping how marketing drives revenue, building the systems and strategies that power long-term success.