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Senior Account Manager

Instant Impact

Are you an experienced account leader with a background in print, point-of-sale (POS), promotional products, tradeshow, or experiential marketing ? We're seeking a Senior Account Manager to lead strategic client partnerships, oversee complex marketing programs, and drive business growth for a portfolio of high-profile consumer brands.

This role is ideal for someone who thrives in a fast-paced environment, enjoys building strong client and supplier relationships, and has a proven track record of leading cross-functional teams while delivering exceptional results.

What You'll Do

Client Relationship & Business Growth

  • Serve as the primary day-to-day contact for key client stakeholders, building trusted partnerships and ensuring an exceptional client experience.
  • Develop a deep understanding of client business objectives, brand strategies, and evolving needs to provide proactive solutions.
  • Identify opportunities to expand existing business and contribute to account growth through strategic recommendations and innovative thinking.
  • Lead client meetings, presentations, and business reviews with professionalism and confidence.
  • Resolve client challenges quickly and effectively while consistently exceeding service expectations.

Project & Campaign Management

  • Manage the successful execution of print, point-of-sale (POS), promotional, tradeshow, and experiential marketing programs from concept through production and delivery.
  • Oversee multiple projects simultaneously while maintaining quality, budget, and timeline expectations.
  • Anticipate risks, troubleshoot issues, and collaborate with internal teams to develop effective solutions.
  • Partner with cross-functional departments and external stakeholders to ensure seamless project execution.
  • Work closely with production partners and printing vendors throughout campaign delivery, including onsite press checks when applicable.

Team Leadership

  • Lead, mentor, and support team members by setting clear goals, managing workloads, and fostering a collaborative environment.
  • Provide coaching and identify opportunities for professional development and continuous improvement.
  • Inspire high performance while promoting accountability and teamwork.

Supplier & Vendor Management

  • Build and maintain strong relationships with suppliers and production partners.
  • Coordinate directly with vendors to ensure projects are delivered on time, within budget, and to quality expectations.
  • Review creative concepts, prototypes, and physical samples to ensure alignment with brand standards and campaign objectives.
  • Address supplier challenges proactively while supporting cost management and operational efficiency.

Performance Monitoring & Reporting

  • Track campaign performance and operational metrics to ensure successful program execution.
  • Prepare and deliver client-facing reports, presentations, and business reviews with strategic insights and recommendations.
  • Analyze data to identify trends, optimize future programs, and drive continuous improvement.

What We're Looking For

  • Bachelor's degree required.
  • 5+ years of experience working within a promotional products, print, point-of-sale (POS), marketing agency, or procurement outsourcing environment , supporting CPG or retail brands.
  • 3+ years of leadership or people management experience.
  • Experience overseeing campaigns involving print production, POS materials, tradeshow exhibits, or experiential marketing initiatives.
  • Proven success managing supplier relationships, including direct vendor communication and issue resolution.
  • Demonstrated ability to grow and retain client accounts while driving revenue and profitability.
  • Strong strategic thinking and analytical skills with the ability to identify opportunities for improvement.
  • Excellent project management skills with exceptional organization, prioritization, and multitasking abilities.
  • Strong collaboration skills and experience working across client marketing teams, supply chain partners, and global stakeholders.
  • Outstanding written and verbal communication skills with a polished, client-facing presence.
  • Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
  • Experience working with print production vendors and participating in onsite press checks is a plus.
  • Experience supporting clients within the tobacco industry is highly preferred.

Why Join Us?

  • Lead impactful marketing and production programs for nationally recognized brands.
  • Work alongside talented cross-functional teams in a collaborative, fast-paced environment.
  • Influence strategic initiatives while driving operational excellence and client success.
  • Grow your career in a role that combines client partnership, leadership, and hands-on project execution.

Location: Richmond, VA

Work Arrangement: Hybrid – 3 days per week onsite

If you're passionate about delivering exceptional client experiences, leading high-performing teams, and bringing complex marketing programs to life, we'd love to hear from you.

Vacancy posted 9 hours ago
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