Product Marketing Manager

Company Overview KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us. Group/Division With over 40 years of semiconductor process control experience, chipmakers around the globe rely on KLA to ensure that their fabs ramp next-generation devices to volume production quickly and cost-effectively. Enabling the movement towards advanced chip design, KLA's Global Products Group (GPG), which is responsible for creating all of KLA’s metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. The Broadband Plasma Division (BBP) provides market-leading patterned wafer optical inspection systems for leading-edge IC manufacturing. Logic, foundry, and memory customers depend on BBP products to detect yield-critical defects for process debug and excursion monitoring at advanced process nodes. BBP flagship products include the 29xx and 39xx series which leverage Broadband Plasma technology to capture a wide range of defects with ultimate sensitivity at the optical inspection speeds needed for inline defect monitoring. Job Description/Preferred Qualifications (Product marketing manager) Lead product marketing activities including market analysis opportunity and requirements, product positioning, forecasting, and pricing strategy Build strong relationships with customers to understand their problems and drive product solutions. Create the Marketing Requirements Document (MRD) by translating customer needs into technical specifications and guiding engineering teams Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations. Manage new product releases by working with the field marketing manager to determine target customer sites, timing of product introductions, and demo support. Develop marketing strategies for target customer sites Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site. Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity. Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers. Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams. This role requires domestic/international travel to target customer sites, up to 25% of the time (Preferred experience) Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment Expertise in wafer inspection technologies Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering Experience with collaboration with cross-functional teams Minimum Qualifications Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years Base Pay Range: $111,900.00 - $190,200.00 Annually Primary Location: USA-CA-Milpitas-KLA KLA’s total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits including but not limited to: medical, dental, vision, life, and other voluntary benefits, 401(K) including company matching, employee stock purchase program (ESPP), student debt assistance, tuition reimbursement program, development and career growth opportunities and programs, financial planning benefits, wellness benefits including an employee assistance program (EAP), paid time off and paid company holidays, and family care and bonding leave. Interns are eligible for some of the benefits listed. Our pay ranges are determined by role, level, and location. The range displayed reflects the pay for this position in the primary location identified in this posting. Actual pay depends on several factors, including state minimum pay wage rates, location, job-related skills, experience, and relevant education level or training. We are committed to complying with all applicable federal and state minimum wage requirements where applicable. If applicable, your recruiter can share more about the specific pay range for your preferred location during the hiring process. KLA is proud to be an Equal Opportunity Employer. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at View email address on click.appcast.io or at View phone number on click.appcast.io to request accommodation. Be aware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as KLA employees. KLA never asks for any financial compensation to be considered for an interview, to become an employee, or for equipment. Further, KLA does not work with any recruiters or third parties who charge such fees either directly or on behalf of KLA. Please ensure that you have searched KLA’s Careers website for legitimate job postings. KLA follows a recruiting process that involves multiple interviews in person or on video conferencing with our hiring managers. If you are concerned that a communication, an interview, an offer of employment, or that an employee is not legitimate, please send an email to View email address on click.appcast.io to confirm the person you are communicating with is an employee. We take your privacy very seriously and confidentially handle your information. Now hiring curious minds who want to learn even more. Explore KLA at KLA is proud to be an Equal Opportunity Employer. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at View email address on click.appcast.io or at View phone number on click.appcast.io to request accommodation. For additional information, view the US Know Your Rights poster on the U.S. Equal Employment Opportunity Commission website. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.