Marketing Technology Specialist
Jobtailor
Job Responsibilities Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements. Lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases. Develop and deploy training videos and materials for the CRM system to increase engagement tracking contacts, interactions, and business development activities. Evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive. Stay current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices. Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting. Track, report on, and assess website data to create actionable business development initiatives. Maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings. Utilize Excel skills to sort and upload bulk data into CRM. Evaluate and recommend new marketing technologies to enhance business development and branding efforts. Partner with peers and the Chief Marketing and Business Development Officer and assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks. Requirements Minimum 2 years of marketing technology experience required. A demonstrable understanding of website analytics, SEO, AI tools, and data management best practices. Core Competencies Demonstrates expertise in CRM system management, data governance, and marketing technology to enhance business development initiatives. Proficient in website analytics, SEO, and training development to support marketing efforts and improve engagement. Hard Skills Data Governance Contact Management Data RemediationExcel Campaign Performance Reporting Bulk Data Upload Deduplication Audits Engagement Tracking Contact Segmentation Soft Skills Project Management Collaboration Communication Tools & Technologies CRM Marketing Databases AI Tools Email Campaigns Website Trends #J-18808-Ljbffr Jobtailor
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