Director, Performance Marketing

Director of Performance Marketing

Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp's substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you'll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.

What You'll Do

• Lead Ramp's multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
• Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
• Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
• Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
• Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
• Identify, test, and scale emerging performance channels and technologies to future-proof Ramp's growth.
• Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

What You Need

• 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
• Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
• Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
• Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
• Exceptional leadership and people management skills with a track record of building and developing teams.
• Strong business acumen and judgment to balance efficiency with bold growth bets.

Nice-to-Haves

• Experience in fintech, payments, or SaaS with long sales cycles.
• Exposure to influencer/UGC, connected TV, or other frontier channels.
• MBA or advanced degree in quantitative or business discipline.