Director of Digital Marketing

Responsibilities As the Director of Digital Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across all of our digital paid channels including Paid Social, Search, and Affiliates. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management. Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels Relationship Management: Manage and optimize relationships with external client partners Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices Benefits Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan). Company Equity: We want you to feel and act like an owner. Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs. Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility. Qualifications Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred) Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings Platform Mastery: Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display Strategic & Hands-On: You are equally excited by high-level strategy development and the 'in-the-weeds' work of hands-on optimization Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. #J-18808-Ljbffr