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VP, Customer Data Strategist

Jobtailor

Define the strategic roadmap for our composable CDP and identity resolution capabilities Design and activate Audience Customer Journeys that increase engagement and revenue per user Oversee our Analytics Engineering team Partner with our media agency's data platform (e.g., BLU) Champion first-party data as a starting point for strategy Act as the senior voice in strategic planning conversations Define the KPIs and ROI frameworks Apply AI and advanced analytics judgment Maintain a strategic view of the identity, CDP, and data activation landscape Enact strategies that grow AEGM's first-party data footprint Build governance and onboarding frameworks Provide periodic updates to Media Solutions on first-party data infrastructure Partner with Legal and Media Solutions to understand data usage rights Work with Legal to ensure data privacy laws (GDPR/CCPA) are strictly governed Requirements At least 10 years of experience leading and managing technical teams (e.g., analytics engineers) At least 7 years of experience in customer data strategy, CDP/MarTech, or marketing analytics At least 5 years of direct people management experience Working knowledge of composable CDP platforms (e.g., Hightouch), identity resolution concepts (deterministic vs. probabilistic matching), and applied AI/ML At least 5 years of directing data engineering work on cloud data warehouses (e.g., Snowflake) and visualization tools (e.g., DOMO) Experience integrating first-party data strategy with activation platforms such as Iterable and Adobe Core Competencies Demonstrates expertise in customer data strategy, composable CDP platforms, and identity resolution while leading technical teams to drive data-driven decision-making and governance. Proficient in applying AI and advanced analytics to enhance customer engagement and revenue growth. Highest-signal resume keywords Customer Data Strategy Composable CDP Platforms Data Engineering on Cloud Data Warehouses First-Party Data Integration Data Privacy Laws Compliance ATS Optimization Keywords Hard Skills Analytics Engineering Applied AI/ML Identity Resolution Concepts KPI Definition ROI Frameworks Soft Skills Strategic Planning Team Leadership Collaboration Industry Keywords GDPR CCPA Data Activation Audience Customer Journeys Data Governance Tools & Technologies Hightouch Snowflake DOMO Iterable Adobe #J-18808-Ljbffr Jobtailor

Vacancy posted 4 days ago
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