Product Marketing Manager

Own Rev.io’s upmarket positioning and messaging, including ICP, buyer pain, proof, and differentiation Position embedded digital labor across billing, PSA, RMM, EDR, payments, automation, and customer workflows Translate platform releases and innovations into value narratives, launch plans, sales enablement, demo stories, objection handling, and proof points Own positioning and messaging across billing, PSA, payments, integrations, automation, security, and AI-driven workflows Develop value propositions and audience-specific messaging for target segments and buying committees Partner with Product Management on launches, feature announcements, release communications, roadmap messaging, internal readiness, and post-launch learning Create feedback loops with Sales, Customer Success, Product, and Demand Generation Convert buyer insights, competitive research, and product feedback into messaging updates, proof assets, talk tracks, battlecards, pitch decks, demo narratives, and objection-handling resources Collaborate with Content Marketing on social, blog, newsletter, campaign, and other content formats Use AI tools and manage prompt workflows to accelerate research, content ideation, messaging, and marketing output while maintaining quality Support competitive intelligence and research competitors, market trends, buyer needs, positioning gaps, and category language Provide Demand Generation with message architecture for campaigns, landing pages, webinars, nurture content, SEO/GEO, and paid media Build customer proof points, case studies, testimonials, use-case narratives, and evidence-backed stories Maintain consistency across website, product pages, collateral, social content, and campaigns Track product marketing impact through enablement adoption, message consistency, launch readiness, objection coverage, campaign clarity, win/loss insights, product feedback, and opportunity quality Requirements 3–5 years of experience in product marketing, preferably in B2B SaaS, vertical SaaS, telecom, MSP, IT services, cybersecurity, or revenue operations technology Experience positioning complex platforms for multiple buyer types, personas, and market segments Experience using AI tools for marketing, research, content development, messaging, workflow automation, or go-to-market execution Strong prompt management skills, including creating, refining, documenting, and operationalizing prompts Ability to understand technical products and translate them into compelling business narratives Strong writing skills across sales collateral, web copy, launch messaging, presentations, social content, and campaign content Experience partnering with product, sales, marketing, customer success, content, and demand generation teams Familiarity with competitive research, positioning frameworks, launch planning, market intelligence, sales enablement, and win/loss synthesis Comfortable working in a fast-moving environment with evolving priorities Strong project management skills and attention to detail Legally eligible to work in the United States Must not require employment sponsorship in the United States Located in one of the listed eligible states: Florida, Georgia, Iowa, Kentucky, Maryland, Michigan, Missouri, North Carolina, Nebraska, New York, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, Wisconsin, or West Virginia Willing to come into the office on a weekly basis Demonstrates expertise in product marketing with a focus on B2B SaaS, including the ability to create compelling messaging, value propositions, and sales enablement materials. Proficient in using AI tools for marketing and research, with strong project management and collaboration skills across cross-functional teams. Highest-signal resume keywords Product Marketing Experience B2B SaaS Expertise AI Tools Utilization Strong Writing Skills Project Management Skills ATS Optimization Keywords Hard Skills Product Marketing Messaging Development Value Proposition Creation Competitive Research Sales Enablement Launch Planning Market Intelligence Workflow Automation Prompt Management Technical Product Understanding Soft Skills Collaboration Attention to Detail Adaptability Communication Industry Keywords B2B SaaS Telecom Cybersecurity Revenue Operations Technology IT Services Vertical SaaS MSP Tools & Technologies AI Tools Marketing Automation Software Content Management Systems SEO Tools Analytics Platforms #J-18808-Ljbffr