Associate Media Director, Programmatic

Overview The Associate Media Director, Programmatic supports our omnichannel programmatic strategy and execution within Syneos Health. This role evangelizes the role of omnichannel programmatic on pharmaceutical media plans and collaborates with the Data Science practice to ensure data is used efficiently to drive ROI for clients. The target audience includes physicians, nurses, specialists, patients, and caregivers in the healthcare space. Ownership of campaign management and execution of personalized programmatic media plans that deliver positive gains for our clients is core to success. Additionally, the Associate Media Director will grow and maintain partnerships across our media group, including database services, demand side platform providers, and direct buy media partners. Core Responsibilities Provide input and recommendations on appropriate channel mix and consideration set development for clients. Continuously improve our offering and scale appropriately. Work with partner agencies on new business opportunities and pitches. Lead media collaboration with senior internal and external stakeholders including agency client teams, digital, strategy & planning, analytics, and vendor partners. Develop a close working relationship with client and agency brand teams to deepen understanding of programmatic omnichannel media and grow adoption within a holistic go‑to‑market strategy that aligns media KPIs with brand business KPIs. Develop, apply, and share best practices for programmatic campaign management, reporting, and execution. Provide ongoing trends and POVs across agencies to communicate value to clients regularly. Support processes and approaches to directing trading and ad operations teams as needed. Create intuitive presentations for internal and external key stakeholders. Lead development and presentation of detailed media recommendations with external media partners. Collaborate with data science and analytics teams to develop measurement plans that include channels outside of media. Own success and overall KPI results of programmatic campaigns and clients. Assist in delivery of media strategy consultancy to internal agency staff and client teams. Provide liaison services between the Integrated Media Team and third‑party media agencies to ensure alignment with strategic foundations and maximize creative potential via selected channel placements. Execute hands‑on work with ad technologies such as data management platforms (e.g., DeepIntent, PulsePoint, Lasso) and ad verification tools. Use data visualization tools. Apply experience with ad serving solutions, tag management, and operations. Utilize competitive media tools such as Kantar, Pathmatics, comScore, etc. Qualifications Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations, or biddable media on the sales, agency, or ad tech side. Experience designing and implementing pharmaceutical programmatic media campaigns. Knowledge of leveraging multimedia in the programmatic media environment. Experience in the pharmaceutical or healthcare space. Experience with other biddable platforms (e.g., paid social, paid search) is a plus. Excellent presentation skills and a history of successful client engagements. Exceptional organizational skills, ability to multi‑task, and attention to detail. Strong analytical abilities and quantitative skills. Compensation and Benefits The annual base salary for this position ranges from $110,000 to $130,000, and may include eligibility to earn commissions or bonuses based on company and/or individual performance. Benefits include a competitive compensation package, health benefits (medical, dental, and vision), a company match 401(k), flexible paid time off (PTO) and sick time, and compliance with applicable federal, state, and municipal paid sick time requirements. Equal Opportunity Statement Syneos Health is an affirmative action/equal opportunity employer (Minorities, Females, Veterans, Disabled). Syneos Health also has a voluntary COVID‑19 vaccination policy and requires proof of vaccination to maintain compliance with local or customer mandates. #J-18808-Ljbffr