Digital Media Specialist

Job Details Location: Bethesda, MD 20817 Salary: $75,000.00 - $85,000.00 Position Summary Holton-Arms seeks a Digital Media Specialist to join the School’s marketing and communications team. The successful candidate will work in a fast‑paced, collaborative, and supportive environment. Primary responsibilities include website management, digital platform oversight, data analytics, digital advertising, and market research analysis. This role supports Holton’s broader marketing and communications strategy, focusing on digital performance, audience engagement, and data‑informed decision‑making. Responsibilities Website Management Oversee day‑to‑day content updates, ongoing optimization, and website redesigns, ensuring the site reflects current brand standards and supports enrollment goals. Maintain and update website content across all pages to ensure accuracy, consistency, and brand alignment. Collaborate with the marketing and communications team and design partners on site redesigns, additional pages, and website improvements. Monitor site performance and recommend enhancements based on user behavior and analytics. Digital Platform Management Manage and optimize the school’s digital platform ecosystem, including Niche, Finding Schools, Google Profile, SurveyMonkey, and YouTube. Maintain accurate and compelling school profiles across third‑party platforms. Analytics & Performance Reporting Track and analyze key performance metrics across all digital channels (website traffic via GA4, email open rates, social media engagement, and ad performance). Translate data into actionable insights. Build and maintain dashboards and regular reporting cadences for key digital metrics. Identify trends and make data‑driven recommendations to optimize digital strategy. Digital Advertising & Inbound Marketing Manage paid digital advertising campaigns and oversee the technical execution of inbound marketing strategies. Execute and optimize paid campaigns across Google, Meta, and other relevant platforms. Support the technical setup and tracking of inbound marketing campaigns. Market Research & Data Tracking Conduct and synthesize market research to inform strategic decisions, tracking demographic trends, competitive positioning, and key performance indicators. Qualifications & Experience Bachelor’s degree in Computer Science, Web Development, Digital Marketing, or a related field. Proven professional experience in web management and digital strategy, preferably with experience in education. Understanding of CMS platforms, such as Finalsite, and Student Information Systems such as Veracross. Current knowledge of, and ability to advise on, digital marketing strategies, technologies, and tactics. Strong knowledge of digital marketing and Google Analytics. Exceptional attention to detail and strong organizational skills. Graphic design experience is a plus. Compensation and Benefits The salary range for this position is $75,000 – $85,000 based on educational background and professional experience. Benefits include health insurance (generous employer contribution to medical, dental, and vision), life and disability insurance, 403(b) retirement savings with an employer match and non‑elective contribution, employee assistance program, tuition remission for eligible children, professional development opportunities, paid parental leave after one year of employment, paid vacation, sick and personal days, and lunch is provided on school days. #J-18808-Ljbffr