Digital Marketing Manager

Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. The Digital Marketing Manager leads enterprise marketing technology adoption and marketing operations for email, app notification and SMS initiatives that enhance customer engagement and organizational effectiveness. This role drives key elements of change management, stakeholder engagement, training, and communications strategies for these key marketing platforms, including AEM, Salesforce Marketing Cloud, Marketing Hub, and Amazon SES. Partnering across business, marketing, and technology teams, the manager ensures successful adoption, operational readiness, and governance while overseeing enterprise email marketing operations, agency partnerships, and execution standards to deliver business results. Responsibilities Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences. Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions. Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes. Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels. Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing. Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time. Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges. Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations. Qualifications Bachelor's degree in Digital Marketing, Marketing, Information Systems or other related field. 2+ years experience in digital marketing, marketing operations, marketing technology, or related disciplines including experience in email, and/ or SMS marketing operations or digital agency supporting email or SMS. Experience leading enterprise-scale marketing technology implementations, transformations, or adoption initiatives. Hands-on experience with enterprise marketing platforms such as Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Marketing Hub, Amazon SES, or similar solutions. Proven ability to develop and execute communication, training, and enablement strategies that drive user adoption and operational readiness across cross-functional teams. Preferred: Experience managing enterprise email marketing operations, including governance, campaign execution standards, vendor/agency management, and performance oversight. Formal training or certification in change management methodologies (e.g., Prosci, ADKAR) and/or project management frameworks. Experience working in a complex, matrixed organization and influencing senior leaders, business stakeholders, and technology teams. Additional Requirements Regular and reliable job attendance. Effective verbal and written communication skills. Exhibit respect and understanding of others to maintain professional relationships. Independent judgement in evaluation options to make sound decisions. In office/open office environment with the ability to work effectively surrounded by moderate noise. AARP will not sponsor an employment visa for this position. AARP will not sponsor an employment visa for this position. Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law. #J-18808-Ljbffr