Marketing Manager

Job Description

Job Description

About The Ruth Theater

The Ruth Theater is committed to producing exceptional theatrical experiences while developing artists of all ages through professional productions, education, and community engagement. We believe in artistic excellence, collaboration, integrity, and creating an environment where stories come to life through world-class productions and meaningful artistic experiences.

About the Role

This is a well-rounded generalist marketing role covering digital marketing, social media, PR, and community event marketing for The Ruth and Nathan Hale Theater. You'll coordinate closely with the Managing Director to help shape strategic marketing initiatives while also owning the day-to-day logistics that bring them to life. This includes driving community events and PR, content creation, managing paid and earned media, and building relationships with press, influencers, and community partners.

We're looking for someone genuinely well-rounded — a versatile marketer who loves the arts, understands and champions the theater's brand, and is comfortable moving between content creation, budget-driven ad management, and relationship-based outreach. This role requires strong organization skills and the ability to prioritize across a range of responsibilities week to week.

Key Responsibilities

Digital Advertising

• Set up, launch, and monitor digital ad campaigns on Google Ads, Meta Ads Manager, and YouTube
• Set up and maintain analytics tracking and reporting dashboards (Google Analytics, Looker Studio, or similar) to give leadership clear, ongoing visibility into ad performance
• Manage ad budgets and pacing; report on cost-per-result, reach, and ROI by campaign
• Negotiate, manage, and renew billboard/outdoor advertising contracts and creative rotations

Social Media

• Own the overall social media calendar and growth strategy across Instagram, TikTok, Facebook, YouTube, and LinkedIn by setting goals and reporting monthly on reach and engagement
• Collate and curate posts from the theater's existing asset library into a cohesive, on-brand posting schedule. This includes rehearsal photos, production photography, show trailers, and branded graphics.
• Supplement curated assets with original short-form video content, shooting and editing by attending rehearsals, tech, and performances
• Create and post day-to-day story content that keeps the account active between major posts
• Actively engage with followers by responding to comments and DMs
• Identify and manage show social media captains, reviewing content before it goes live
• Identify and manage social media collaborations and cross-promotions with partner accounts
• Plan and run giveaways and contests, including entry rules, winner selection, and prize fulfillment

PR & Communications

• Build and maintain a PR calendar covering press releases, media pitches, and promotional windows for each production
• Write and distribute press releases and media kits
• Secure and coordinate TV spots and on-air appearances, including scheduling talent and prepping talking points
• Serve as day-to-day point of contact for press inquiries

Community Event Marketing

• Drive the strategy for community events (farmers markets, parades, outreach days), coordinating logistics with the community advocacy team and theater staff
• Source, brief, and coordinate collaborations with local influencers for shows and community appearances
• Identify and pursue new community partnership and cross-promotion opportunities

What Success Looks Like

• Steady month-over-month growth in social following and engagement
• A press calendar that consistently lines up media coverage with on-sale dates and major performance initiatives
• Digital ad spend that meets or beats target cost-per-result benchmarks, with billboard contracts renewed on schedule
• Community events and influencer collaborations that reliably generate new audience touchpoints and usable content

Qualifications

• Hands-on experience running paid campaigns in Google Ads and Meta Ads Manager
• 2–4 years of marketing experience, with additional background in at least one of: social media, PR, or community/event marketing
• Strong writing skills for press releases, pitches, and social copy
• Excellent organizational skills and ability to manage many concurrent priorities
• Comfortable working evenings/weekends around a live performance schedule
• Reliable transportation for offsite community events

Preferred (Not Required)

• Strong short-form content creation skills
• Experience in theater, live events, or arts administration
• Existing relationships with local media, influencers, or community organizations
• Basic graphic design skills (Canva, Adobe Express, or similar)
• Experience with Google Analytics or similar reporting tools