Director of Sales

Reporting directly to the VP/ General Manager, this position has total responsibility for sales, marketing, inside sales and customer service functions. Develop and implement the company’s sales strategies for growth and programs. Manage sales activities to develop and grow Sunrise’s business and establish strong long-term relationships with the existing and emerging Sales Representatives and Distributors. Create, execute, and control comprehensive short and long-term Strategic Plans and Goals to develop and grow the business identifying and developing Key Accounts within all sales channels in North America and the selected international countries. Analyzes territory and sales rep’s/distributor sales trends and performance to budgets. Responsible for total account management and customer advocacy within and through the Sunrise organization to achieve objectives and opportunities. Targets, prioritizes, penetrates, and qualifies prospective customers including championing the qualification of the appropriate Sunrise products within these prospects. Through active Marketing Plans, maps new business opportunities at qualified accounts across all Sunrise product lines and sales channels. Creates sales and marketing strategies to capture new business at preferred profitability levels. Conform and develop a Channel Specific Sales Force, directing and working with his/her staff to coordinate and resource the strategic sales efforts through the partners’ sales personnel. Provides support for the implementation, management and periodic review of non-disclosure, confidentiality, pricing, and other commercial agreements. Works directly with the appropriate company’s internal functions, including Engineering, Operations, and Finance, to facilitate new business development. Where appropriate, works to gain corporate technical approvals for the use of Sunrise products by specification.