Provider Relations & Community Outreach Specialist | ABA Therapy

Job Description

Job Description

Location: Raleigh, NC
Job Type: Full-time
Reports To: Director of Marketing
Territory: North Carolina
Travel: Frequent local travel throughout the assigned territory

Position Summary

Blossom ABA Therapy is seeking an experienced, relationship-driven Provider Relations & Community Outreach Specialist to expand our professional referral network and connect more families with high-quality ABA therapy.

This is a field-based healthcare growth position responsible for developing relationships with pediatricians, autism diagnostic providers, schools, daycares, therapists, hospitals, community organizations, and other professionals who support children with autism and their families.

The ideal candidate has previous experience in ABA therapy, behavioral health, pediatric healthcare, home health, hospice, senior care, or another referral-driven healthcare organization. This person should understand how to develop professional relationships, earn referral partners’ trust, generate qualified referrals, and maintain consistent follow-up.

This is not a general awareness or event-planning position. Success will be measured through relationship development, outreach activity, qualified referrals, referral-source growth, and patient pipeline progression.

Key ResponsibilitiesProvider and Referral Development

• Build and maintain relationships with pediatricians, diagnosticians, psychologists, schools, daycares, speech and occupational therapy providers, hospitals, social workers, case managers, and community organizations.

• Identify high-potential referral sources and develop territory-specific outreach plans.

• Conduct scheduled office visits, introductory meetings, presentations, lunch-and-learns, and follow-up meetings.

• Clearly communicate Blossom’s services, accepted insurance plans, service areas, referral process, and patient availability.

• Develop new referral partnerships while strengthening relationships with existing partners.

• Serve as a reliable point of contact between Blossom and professional referral sources.

Community Outreach

• Represent Blossom at local conferences, networking events, school programs, resource fairs, and community events.

• Identify partnership opportunities that improve access to ABA therapy and other resources for families.

• Coordinate targeted outreach initiatives with the Director of Marketing and state leadership.

• Deliver approved marketing and referral materials to priority organizations.

• Help strengthen Blossom’s visibility and professional reputation throughout the assigned market.

Referral Growth and Follow-Up

• Generate qualified patient referrals from professional and community relationships.

• Maintain a structured follow-up schedule with referral partners.

• Track which organizations are referring, which relationships require additional development, and where new opportunities exist.

• Communicate referral updates appropriately and help create a responsive experience for professional partners.

• Work with intake and operations teams to identify and address referral-process barriers.

• Support referred families without making clinical promises or guarantees regarding insurance authorization, staffing, or start dates.

CRM and Performance Reporting

• Record contacts, visits, calls, emails, meetings, events, referrals, and follow-up activities in CRM.

• Maintain accurate referral-source and professional-contact information.

• Use platform to plan routes and document field visits.

• Provide weekly updates on outreach activity, developing partnerships, referrals, pipeline movement, and market opportunities.

• Use CRM data to determine which relationships and territories are producing meaningful results.

• Track qualified referrals based on families reaching Pending Initial Authorization or a later client-pipeline stage .

• Track Active Clients separately as the final conversion outcome.

Performance Expectations

Performance will be evaluated using a combination of activity, relationship, and outcome measures, including:

• New qualified professional contacts established

• In-person provider visits and meetings completed

• Follow-up activities completed on time

• New referral partnerships developed

• Professional referrals generated

• Referrals reaching Pending Initial Authorization or later

• Referrals progressing to assessment and active services

• Accuracy and consistency of CRM documentation

• Growth within assigned territories and priority referral accounts

Specific goals will be established based on territory size, market maturity, service availability, and organizational capacity.

Required Qualifications

• At least two years of experience in healthcare business development, provider relations, referral development, community outreach, outside sales, account management, or a related position.

• Demonstrated experience building relationships with healthcare providers or professional referral sources.

• Proven ability to generate referrals, partnerships, accounts, or measurable territory growth.

• Strong verbal, written, presentation, and relationship-building skills.

• Ability to work independently and manage a field-based schedule.

• Strong organizational and follow-up skills.

• Experience using a CRM to document outreach and measure performance.

• Valid driver’s license, reliable transportation, and ability to travel locally throughout the assigned territory.

• Ability to attend occasional evening or weekend community events.

Preferred Qualifications

• Experience working for an ABA therapy, autism services, behavioral health, pediatric therapy, home health, hospice, rehabilitation, or other referral-driven healthcare organization.

• Existing relationships with pediatricians, diagnosticians, schools, therapists, case managers, or autism-focused organizations.

• Knowledge of ABA therapy, autism services, healthcare referrals, insurance authorization, or patient intake processes.

• Experience creating and managing a healthcare territory-development plan.

• Bachelor’s degree in marketing, communications, business, healthcare administration, public relations, or a related field.

Ideal Candidate

The strongest candidate will be someone who:

• Already understands healthcare referral relationships

• Knows how to enter a market and develop a professional network

• Is comfortable walking into offices and initiating conversations

• Follows up consistently without damaging the relationship

• Can balance compassionate communication with measurable growth expectations

• Uses data and CRM activity to guide their work

• Is credible with providers, school leaders, therapists, and community partners

• Wants to help families access services while remaining accountable for results

Compensation and Benefits

• Competitive base salary based on relevant experience

• Performance-based incentive opportunity

• Mileage or approved travel reimbursement

• Paid time off and paid holidays

• Health and additional benefits according to company eligibility

• Professional development and advancement opportunities

About Blossom ABA Therapy

Blossom ABA Therapy provides compassionate, individualized Applied Behavior Analysis services to children with autism and their families. Depending on the market, services may be available in the home, at school, or in one of our clinic locations.

Our team works collaboratively with families, providers, schools, and community organizations to make the path to services as supportive and responsive as possible.

Blossom ABA Therapy is an equal opportunity employer.