Director, V&A Marketing - Neuroscience

Develop, refine, and execute innovative integrated V&A programs across channels at launches and beyond to drive sustained brand growth Develop value propositions for formulary decision makers including payers, PBMs, GPOs, and institutions Create Value & Access marketing materials and manage agencies and budgets Lead US Brand Team activities for Neuroscience brands, representing Value & Access Serve on the Neuroscience Business Unit Leadership Team as the Value & Access subject matter expert Lead Value & Access launch planning for current and future launches Collaborate with Marketing and Brand teams to determine and prioritize V&A marketing resources Represent V&A in annual planning, pull-through, product launch, training, forecasting, and related brand activities Manage promotional review processes and critical business planning activities Lead above-brand enterprise initiatives, presentations, payer pull-through processes, and the My Ipsen V&A website Design and build V&A team presentations for national meetings and calls Define V&A organizational objectives, shape culture, improve alignment, and administer key business processes Collaborate with senior leaders, cross-functional partners, vendors, and agencies Requirements At least 8–10 years of experience focused on payer marketing and reimbursement tools within biopharma Experience working within a competitive space Experience working with agencies to create materials Experience with promotional material review committees involving legal, regulatory, and medical functions Experience managing new product launches or label expansions Strong project management skills, deadline management, and delivery against commitments Experience with Pharmacy and Medical benefit products Knowledge of Rare Disease, Oncology, and Neurology preferred Strong preference for neurotoxin and/or migraine experience Thorough understanding of biopharmaceutical commercialization, including brand management, sales planning and execution, market access, and regulatory environments Proven record of meeting or exceeding quantitative and qualitative targets Ability to interact with senior internal stakeholders across commercial and internal functions Excellent communication and collaboration skills BA/BS required MBA or advanced degree in a quantitative field strongly preferred English required Ability to travel to the Cambridge, MA office a handful of times per month and for urgent meetings Core Competencies Demonstrates expertise in Value & Access marketing strategies, payer marketing, and reimbursement tools within biopharma, with a strong focus on project management and collaboration across cross-functional teams. Proven ability to lead product launches and manage promotional review processes while achieving quantitative and qualitative targets. #J-18808-Ljbffr Jobtailor