Regional Sales Manager

The vision of SouthernCarlson is to develop strong business relationships so we understand our customers' individual needs and provide the best possible service to improve our and their profitability.

Regional Sales Manager

Location : Sacramento, CA

Schedule : Monday - Friday

Compensation: $120k - $150k + bonus; based on experience

Travel: 15%

Are you a sales leader for construction and manufacturing tools and supplies? Are you passionate about solving problems for the customer? Do you enjoy spending time out in the field developing relationships?
WHO WE ARE


We are SouthernCarlson, and our foundation of service and commitment began in 1947. We have the broadest selection of high-quality products from leading suppliers in the industry along with tool repair services to keep businesses running. We provide expertise in both the products we offer and the solutions we propose. SouthernCarlson is The Contractors Choice™ for professional-grade tools, fasteners, jobsite supplies and expert service.

SUMMARY:
The Regional Sales Manager plays a critical leadership role in driving business growth, enhancing profitability, and optimizing sales operations across the region. This position is responsible for meeting or exceeding revenue and profit margin goals, leveraging data insights to guide decision-making, and building a high-performing sales team aligned with company objectives. The role requires strategic vision, strong people management skills, financial acumen, and a focus on continuous improvement in both performance and process.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Provides overall sales leadership and direction to regional sales teams, ensuring alignment with corporate goals.
• Partners closely with the Division Operations Manager to drive operational excellence and improve region-wide performance.
• Utilizes Power BI and other analytical tools to track sales performance, uncover trends, and guide business decisions with actionable insights.
• Collaborates with operational and corporate staff to review sales processes and identify opportunities for efficiency improvements.
• Leads the implementation of sales policies, practices, and initiatives across all locations within the region.
• Actively participates in field selling with team members to support growth and develop client relationships.
• Analyzes challenges impacting team performance at both strategic and tactical levels, identifying solutions and implementing corrective measures.
• Develops and manages the annual sales plan, including strategies, key initiatives, and performance objectives; provides ongoing progress reports to executive leadership.

• Manages regional P&L responsibilities, including revenue growth, gross margin performance, expense control, and overall profitability.

• Provides monthly regional performance reporting with insights and recommendations; creates and executes data-driven action plans to enhance productivity and results.

SALES TALENT MANAGEMENT:

• Leads the recruitment, onboarding, and development of high-performing sales professionals across the region.
• Creates a culture of performance, engagement, and accountability through coaching, mentoring, and career development opportunities.
• Implements strategies to retain top talent, ensuring team stability and continuity of customer relationships.
• Proactively identifies and addresses performance gaps within the team; responsible for taking appropriate corrective action including performance improvement plans or separation when necessary.

YOU MAY BE A GOOD FIT IF YOU

• Bachelor's degree in Business or relevant field is preferred.
• Minimum of five years of successful experience in a professional business to business sales role, preferably in a related industry.
• Minimum of two years of management experience with a demonstrated ability to lead people and get results through others.
• Outstanding record of sales and customer retention.
• Strong analytical and solid judgment skills with proven problem-solving capability.
• Ability to organize and manage multiple priorities.
• Effective oral and written communication skills.
• Demonstrated computer skills in Word, Excel and web navigation.
• Strong customer and consultative sales orientation.
• Strong business acumen with an ability to understand and communicate company's business marketplace and value proposition.

• Demonstrated ability to manage financial performance, including budgeting, forecasting, margin management, and P&L accountability.

• Ability to travel throughout region on a regular basis.

Why You'll Love Working With Us

Consistent Hours - Monday-Friday

Positive Culture - Team-first environment built on respect and trust

Career Growth - We promote from within-start here, grow here

Competitive Benefits :

• Health, Dental, Vision, HSA, FSA, Short & Long Term Disability
• 401(k) with Company Match
• Paid Time Off, Sick Time and Holidays

Our Values - OUR PROMISE MEANS MORE™

• Respect - We treat everyone with kindness and fairness
• Integrity - We do what's right, always
• Teamwork - We win together
• Family Feel - We're a nationwide company with a local touch

SouthernCarlson, Inc. is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.