Marketing Specialist

About the Company Since 2009, Yibi Precision has been a leading OEM specialist in Metal Injection Molding (MIM), integrating innovation, precision, and reliability into every solution we deliver. With over 1000 employees and a 50,000 sqm state-of-the-art manufacturing facility, we are proud to serve global clients across industries such as medical devices, security & lock hardware, high-end industrial tools, and consumer electronics. Expertise in MIM: High-performance parts (0.1g to 800g) with tolerances as tight as ±0.05mm. Full In-house Control: A 30-person dedicated mold workshop and end-to-end manufacturing capabilities including CNC machining, stamping, laser engraving, and PVD plating. Global Quality Standards: Certified with ISO 9001, IATF 16949, and Sedex 4P, aligned with North American industry quality and compliance requirements. Follow our LinkedIn page for the latest precision manufacturing industry insights, US market updates, and exclusive career opportunities. About the Role We are seeking a creative, results-driven Marketing Specialist to join our North American team, responsible for end-to-end B2B marketing execution for the United States market. You will be the core driver of Yibi Precision’s brand growth, localized content strategy, and qualified lead generation in the region, supporting our business expansion across our core target sectors. You will work cross-functionally with our global sales, engineering, and production teams to build US-focused marketing strategies, elevate our brand reputation in the North American precision manufacturing space, and deliver measurable business results to support our regional growth targets. Key Responsibilities Develop and execute localized B2B marketing strategies for the US market, aligned with Yibi Precision’s global brand positioning and regional business growth goals. Own social media and content marketing for the North American market, including management of our LinkedIn company page, creation of industry-specific content, and driving audience engagement across our digital channels. Plan and execute end-to-end marketing events, including US industry tradeshows, client technical seminars, online webinars, and networking events, from pre-event promotion to on-site execution and post-event follow-up. Manage digital marketing activities, including email marketing campaigns, website optimization for the US audience, landing page creation, and lead nurturing workflows, to deliver qualified B2B leads for the regional sales team. Conduct in-depth market research and competitive analysis for the US precision manufacturing sector, track industry trends and target customer needs, and deliver actionable insights to optimize marketing and business strategies. Create and localize brand marketing materials for the US market, including brochures, product catalogs, sales enablement tools, and promotional content, ensuring alignment with North American customer preferences and industry standards. Track, measure, and report on the performance of all marketing campaigns and activities, using data to continuously optimize marketing ROI and regional brand growth. Qualifications 2-4 years of professional B2B marketing experience, with a proven track record of executing successful marketing strategies in the manufacturing, industrial components, or precision engineering sectors. Hands-on experience with social media management, content creation, and digital campaign execution for industrial B2B brands. Experience planning and executing US industry tradeshows, B2B events, and targeted marketing campaigns for the North American market. Native or professional full proficiency in English (written and spoken), with the ability to create clear, compelling marketing content and communicate effectively with cross-functional teams and stakeholders. Strong project management skills, data-driven mindset, and excellent cross-functional & cross-cultural collaboration abilities. Required Skills Market Research & Competitive Analysis US Market Localization Lead Generation & Nurturing Digital Marketing & Campaign Management Excellent Writing & Communication Skills Equal Opportunity Statement Yibi Precision is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. #J-18808-Ljbffr