Director of Branded Sales

Director Of Branded Sales

Pacific Coast Producers (PCP) is a growing agricultural cooperative with food production facilities across the West Coast. PCP is seeking a talented and innovative Director of Branded Sales to join its team. PCP is dedicated to investing in its people and fostering a culture of service, creating an environment where each employee can do their best work to provide affordable, high-quality food for customers across North America.

Join a legacy of talented people working together to innovate and feed families around the world! As a PCP employee, you will have access to a comprehensive benefits package that includes generous benefit plans and paid time off, with an excellent retirement savings plan to help secure your future.

The Director of Branded Sales will be responsible for the strategic leadership of the Del Monte fruit product line and the supervision of the Branded Sales Manager team. This role requires a proven track record in consumer-packaged goods (CPG) branded sales, a focus on brand equity, national pricing architecture, and market share growth. The successful candidate will lead the team in executing sales objectives, managing broker performance at a national level, and ensuring the newly acquired Del Monte brand thrives under PCP stewardship.

Primary Duties & Responsibilities:

• Supervise, mentor, and develop a team of Branded Sales Managers, ensuring they meet volume and revenue targets in their respective territories.
• Develop and execute the national sales strategy for the Del Monte brand, defining channel priorities and go-to-market plans in the Core Retail Grocery space.
• Oversee the national pricing structure and trade spending budget. Ensure trade dollars are deployed efficiently across specific geographic regions and markets to drive profitable growth.
• Manage the high-level relationship with national broker agencies, holding them accountable to Key Performance Indicators (KPIs) and ensuring the Del Monte brand is prioritized.
• Collaborate with the Supply Chain and Operations teams to translate sales data into accurate production forecasts and pack plans.
• Participate in "top-to-top" meetings with major national accounts to close high-stakes deals and annual contracts.
• Serve as the primary voice of the Del Monte brand within Pacific Coast Producers, coordinating with Marketing, Finance, and Logistics departments to resolve challenges.
• Manage the department budget, including travel and promotional spending.

Minimum Qualifications

• 8+ years of sales experience within the Consumer Packaged Goods sector with a Branded food products background preferred.
• Proven experience managing branded food products.
• 3+ years of direct supervisory experience leading a sales team.
• Bachelor's degree in business administration or management, marketing, or related field; MBA preferred.
• Proficiency with Microsoft 365 (e.g., Excel, Word, PowerPoint, etc.)
• Strong interpersonal skills.
• Exceptional presentation skills, with the ability to speak confidently to executive leadership and large groups.
• Attention to detail and excellent follow-through.
• Humility, punctuality, responsiveness, everyday professionalism, and quality work
• Ability to travel significantly (up to 30%) to work with field teams and attend key industry events.

Compensation

$175,000 to $250,000 per year (DOE) ; profit-sharing bonus-eligible. This is a full-time, exempt, remote role with up to 30% travel.

Note - The base salary range reflects the reasonable expectation for what Pacific Coast Producers anticipates paying for this role at the time of posting. The actual salary offered will depend on factors including, but not limited to: Relevant skills, education, and experience; Job-related qualifications and certifications; Internal pay equity; and Market conditions and business needs.

PCP takes care of its people. Here are just a few of the benefits available to a successful candidate:

• Competitive pay with opportunities for continued learning and advancement;
• This position is eligible for our annual profit-sharing bonus program;
• Medical, dental, and vision insurance plan coverage for you and your family;
• Retirement plans to support your long-term security;
• Paid time off including vacation, holidays, parental leave, sick leave, and bereavement;
• Life and disability insurance plus an Employee Assistance Program;
• The stability of a farmer-owned cooperative with more than 55 years of success.
• A mission-driven culture focused on feeding families across North America.

Sponsorship: This role is not eligible for current or future visa sponsorship.

About PCP

Pacific Coast Producers is an agricultural cooperative owned by more than 150 California family farmers who cultivate and transport diverse produce like tomatoes, peaches, and pears. PCP was founded in 1971 and operates production and distribution facilities in California and Oregon, with a workforce of over 3,500 employees. PCP is committed to delivering quality products to customers in all channels of trade, such as foodservice distributors and grocery retailers throughout the United States and Canada.

AA/EEO Policy Statement

Pacific Coast Producers is an affirmative action and equal opportunity employer. No employee or applicant will be discriminated against in any condition of employment because of race, color, national origin, sex, religion, age, disability, veteran status, or any other status protected by law.