CRM Specialist

No Relocation Assistance OfferedJob Number #174264 - Scottsdale, Arizona, United StatesWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.The CRM Specialist will own the end-to-end loyalty experience for the US market to build brand love and engagement. This vital role will create a persistent customer-first mentality across physical and digital channels to maximize customer acquisition, retention, and profitability. The CRM Specialist interacts with digital media customer experience lead, marketing team, digital commerce team, pro sales/affair teams and the analytics team to drive initiatives essential to the continued growth and evolution of the program and overall business.Responsibilities:CRMSupport Digital Customer Experience Lead in managing end-to-end CRM program for both consumer and professional audiences, including but not limited to, platform implementation, scheduling, agency management and creative briefing, audience segmentation, journey building to increase customer value and build brand love, retention and advocacy Build and maintain email calendar and production schedule and partner with agencies to develop hard-working and effective email content/designBuild fully-compliant and highly-deliverable HTML email from agency-provided creative; deploy within Salesforce Marketing Cloud (B2C) SAP Mastermind (B2B)Produce iterative email templates and make minor adjustments to art as needed Drive positive engagement and growth of B2C customersSupport Professional Affairs initiatives for B2B customers (i.e. Treatment Tuesdays, Physician Fridays)Use performance insights and consumer journey mapping tools to personalize and improve campaign strategiesMonitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers and acquisition of 1st party data Work closely with cross-functional team to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies Loyalty ProgramSupport in developing and launching a consumer(b2c) loyalty program and evolving the existing customer (b2b) loyalty programOwn the end-end loyalty customer experience in consumer and professional channels and champion what great customer experiences look likeCreate and test rewards across multiple retention channels to create offerings that drive new product adoption, build sustained brand loyalty and engage consumers in our missionResearch, Analytics and Audience SegmentationSupport the development of audience segmentation strategy and lifetime value of B2B and B2C customers Track and measure KPIs to evaluate and improve on the results of content and campaigns with a test/learn agendaWork with team to enhance profiles of 1P data to further personalize the journeys / messagingDevelop the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journeyRequired Qualifications:Bachelor’s Degree in Marketing or related field5+ years of work experience5+ years of experience in CRM, customer acquisition, conversion and loyalty marketing, with strong understanding of data management, including audience analysis and segmentation, data captureProficient in technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, Wordpress, JIRA, and Adobe Experience ManagerPreferred Qualifications:Proficiency with graphic platforms (Adobe Creative Suite) and ability to make edits to artwork that enable email and digital ad asset productionPrevious experience within the skincare or beauty sectors, or a large, multi-national CPG companyPrior knowledge of or experience with PCA Skin and EltaMD brandsCompensation and BenefitsSalary Range $96,800.00 - $137,000.00 USDPay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.Our Commitment to InclusionOur journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.Equal Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.For additional Colgate terms and conditions, please click here.#LI-Hybrid