Franchise Administration Coordinator (Remote/EST based)

Job Description

Job Description

Magnolia Bakery, the world’s most famous bakery, opened its first location on a quiet street corner in the heart of New York City’s West Village in 1996. From then to now, Magnolia Bakery has been cherished for its fresh-made classic American baked goods and warm, inviting atmosphere.

Today, Magnolia Bakery operates locations throughout New York City, Los Angeles, and Chicago, serves guests nationwide through its direct-to-consumer shipping business, and has a growing international presence across the Middle East and Southeast Asia. Building on nearly three decades of iconic brand recognition, Magnolia Bakery has entered an exciting new chapter of growth through U.S. franchising, expanding its footprint into new markets while continuing its thoughtful global expansion. This strategic growth allows more communities to experience the bakery’s signature hospitality and timeless desserts while preserving the quality and neighborhood charm that have defined the brand since 1996.

Success at Magnolia Bakery Starts with our SWEET Values

Service – We put our guests and each other first.

Wholehearted – We lead with care, integrity, and authenticity.

Enterprising – We embrace innovation and continuous improvement.

Extraordinary – We strive to exceed expectations every day.

Together – We succeed through collaboration, trust, and mutual respect.

Role: Franchise Administration Coordinator (Remote EST)

This fast-paced role supports Magnolia Bakery's Domestic & International Franchise Development Team through franchise administration, Discovery Day event planning and execution, and cross-functional project coordination throughout the franchise development lifecycle. Working closely with Franchise Development, Operations, Finance, Marketing, and external partners—including Real Estate, Architecture, and Legal—the successful candidate will balance multiple priorities, facilitate key initiatives, and help ensure franchise development projects remain organized, on schedule, and successfully executed.

This is not a traditional administrative role. Success requires initiative, sound judgment, strong communication skills, impeccable attention to detail, and a hospitality mindset. The ideal candidate is equally comfortable working behind the scenes to keep complex projects moving as they are representing the Magnolia Bakery brand in interactions with franchisees, executives, and cross-functional partners.

Candidates need to be based within Eastern Time Zone and accessible to a major metropolitan airport.

Key Responsibilities

Franchise Development & Administration

• Plan, coordinate, and host Magnolia Bakery's virtual and in-person Discovery Days at our New York City Home Office. Oversee all event logistics including scheduling, executive calendars, travel logistics, catering, presentations, meeting materials, and franchise candidate communications, while serving as the on-site host to ensure a polished, hospitality-driven experience that reflects the Magnolia Bakery brand.
• Prepare, track, and distribute franchise-related agreements (FDDs, ADAs, FAs, NDAs, amendments, renewals, transfers, etc.) and new franchisee announcement communications.
• Facilitate franchise approval and real estate approval meetings by preparing materials, managing meeting logistics, and ensuring timely distribution of committee pre-reads, Docusign requests and follow-up action items.
• Track franchise development milestones and contractual obligations, proactively communicating upcoming deadlines, potential risks, and schedule delays to the appropriate stakeholders.

• Maintain accurate franchisee, entity, and store records within FranConnect.
• Ensure supporting documentation remains complete, organized, and compliant with regulatory requirements.

• Assist with state registration and FDD renewal documentation.
• Organize and maintain SharePoint document libraries for internal team.
• Prepare and maintain reports, presentation materials, and other documentation to support franchise development initiatives and leadership reporting.

Cross-Functional Coordination

• Coordinate franchise development initiatives across Operations, Finance, Marketing, Real Estate, Architecture, and Legal to ensure projects remain on schedule.
• Schedule and facilitate new franchisee onboarding post-agreement execution.

Qualifications & Ingredients for Success

• Preferred bachelor’s degree in business, Hospitality, Communications, or related field.
• Prior franchise administrative experience strongly preferred; experience in franchising, hospitality, retail development, or commercial real estate a plus.
• Proven ability to independently manage multiple projects simultaneously, prioritize competing deadlines, exercise sound judgment, and proactively drive work forward.
• Exceptional communication and interpersonal skills, with professionalism and confidence to work effectively with executives, franchisees, vendors, and cross-functional teams.
• Demonstrated ability to manage detailed administrative processes while delivering a polished, hospitality-driven experience.
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint), Adobe, and Docusign.
• Experience with franchise management software (e.g., FranConnect) and preferred mapping software.

• Requires up to 20% travel, primarily monthly visits to Magnolia Bakery’s New York City Home Office for Discovery Days, plus occasional travel for brand representation in office, franchise conferences, trade shows, and company events.

Compensation

The salary range for this position is $65,000- $78,000 annually. Placement within this range will be based on a variety of factors, including relevant experience, skills, qualifications, education, and business needs. Magnolia Bakery is committed to providing fair, competitive, and equitable compensation. Final offers are determined based on the unique qualifications of each candidate and may vary from the posted range where permitted by applicable law.

Benefits

Magnolia Bakery offers eligible salaried team members a competitive benefits package that may include medical, dental, and vision coverage, 401(k), paid time off, paid holidays, life and disability insurance, employee assistance resources, professional development opportunities, and employee discounts. Benefits are subject to eligibility and plan provisions.

Acknowledgment

We are committed to attracting, developing, and retaining a diverse workforce and providing equal employment opportunities to all qualified applicants and employees. Magnolia does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected status. Upon hire, Magnolia will verify employment eligibility through the federal E-Verify system in accordance with applicable law.