Senior Manager- Global Service Marketing

Senior Manager, Global Service Marketing

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance.

The Senior Manager of Global Service Marketing is responsible for the development and execution of service marketing programs supporting the Waters Advanced Diagnostics Division to strengthen customer loyalty, reinforce the value proposition of new and existing service offerings, and drive demand to increase service attachment across all regions. This role will report directly to the Senior Director, Global Service Growth.

Responsibilities

• Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments.
• Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale.
• Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions.
• Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools.
• Lead multi-channel campaigns to drive demand for platform service plans and value-add services including training, compliance services, software implementation, and informatics solutions.
• Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs.
• Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.

Qualifications

• Bachelor's degree in marketing, business, science, or related field required
• 5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry required
• Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns required
• Familiarity with clinical laboratory workflows, regulatory requirements, and diagnostics market required
• Experience with CRM and service management software required
• Experience leading cross-functional projects in a matrix organization.
• Ability to travel domestically and internationally as needed required

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Salary Range Information

$134,100.00 - $214,500.00 USD Annual