Digital Marketing Director

Owning the strategy and execution of paid digital channels, the full-time remote Digital Marketing Director will manage performance, budgets, and tools across various platforms to drive growth and optimize KPIs while collaborating with cross-functional teams. Key responsibilities Lead the strategy, execution, and tracking of paid digital channels in alignment with budget and growth goals Monitor performance metrics and make proactive adjustments to optimize target KPIs Collaborate with internal teams to streamline all aspects of managed channels and drive innovation through testing and analysis Required qualifications Minimum of 8 years in direct response marketing, with 5+ years managing performance marketing campaigns focused on user acquisition Deep expertise across digital platforms including Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display Proven success in a high-growth, direct response B2C startup, preferably in Fintech or Insurtech Advanced MS Excel skills and proficiency in business intelligence tools like Tableau Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs