Demand Generation Specialist (Fully Remote)

The Demand Generation Specialist is an acquisition-focused role within the Growth Marketing team, reporting to the Senior Manager, Demand Generation. You'll plan, execute, measure, and optimize demand generation activity to drive revenue growth and maximize profitability. What You'll Do: Develop integrated marketing campaigns with go-to-market partners, from briefs and messaging to activation plans. Leverage approved AI tools and agentic workflows to improve campaign planning, reporting, and operational efficiency. Monitor full-funnel performance and prepare reports for senior management with insights and optimization opportunities. What We're Looking For: 3-5 years of experience in demand generation, campaign marketing, or a related B2B marketing role, with B2B SaaS experience required. Experience managing campaigns across email, paid media, webinars, events, content, or partner programs, and working in Salesforce. This is a remote role open to candidates in the United States, with minimal travel (less than 10%). You'll work in a home office with frequent virtual meetings and need effective time management and prioritization. Follett Software empowers educators with technology solutions that streamline school operations and improve student outcomes. The company is driven by a mission to advance education, and its team collaborates closely with educators and go-to-market partners. #J-18808-Ljbffr Follett Software, LLC