CPG Area Sales Manager

Job Title Area Sales Manager Location Bronx, Queens, or Southern Upstate NY Industry Refrigerated Perishables (Dairy Preferred) Travel 90% Field-Based Employment Type Full-Time | Onsite/Field About the Role A leading refrigerated food manufacturer is seeking an experienced Area Sales Manager to lead sales operations across key New York territories. This role is heavily field-focused—immersed in retail stores, guiding sales teams, supporting merchandisers, and strengthening customer relationships. The ideal candidate is a bilingual (English/Spanish) leader with strong experience managing teams in the perishable/CPG food industry. Key Responsibilities 1. Strategic Leadership Develop and execute region-specific sales strategies aligned with organizational goals. Identify market opportunities through competitor analysis, customer insights, and territory performance. Drive initiatives that increase market penetration and store-level impact. 2. Team Management Lead, mentor, and evaluate a team of 6 Sales Representatives, Merchandisers, and Sales Associates. Conduct coaching sessions, ride-alongs, and ongoing training to enhance sales effectiveness. Set clear performance expectations and maintain accountability across the team. Oversee daily sales activities, merchandising execution, product placement, and in-store visibility. Manage pipelines, forecasting, and CRM updates to ensure accurate reporting and planning. Ensure excellence in store-level execution for all promotions, new product launches, and resets. Build and maintain strong relationships with retail partners, distributors, and key decision-makers. Understand store-level challenges and collaborate with internal teams to resolve issues. Act as the territory’s primary point of contact for retail operations and merchandising needs. 5. Reporting & Analytics Track and analyze key KPIs, sales trends, distribution gaps, and promotional performance. Prepare weekly/monthly territory reports for senior leadership. Use data insights to enhance team performance and territory strategy. Required Qualifications Experience managing teams of 8+ in the refrigerated perishables or dairy industry. Fluency in both English and Spanish (mandatory). Strong background in CPG field sales, route-based sales, merchandising, or retail operations. Hands‑on leadership style with a willingness to spend 90% of time in the field. Strong analytical skills with experience in KPIs, forecasting, and CRM tools. Excellent communication, coaching, and relationship‑building abilities. Annual Bonus: Up to 10% (based on EBITDA + KPIs) 401(k) Paid holidays, vacation time, and sick leave Vehicle Package: Car allowance + gas + tolls Company Equipment: Mobile phone, laptop, tablet, and other peripherals Who This Role Is Perfect For Leaders with hands‑on field sales experience in refrigerated perishables. Bilingual sales professionals who excel in fast‑paced retail environments. Motivators who love coaching teams, being on the ground, and driving store‑level success. Benefits Annual Bonus: Up to 10% (based on EBITDA + KPIs) 401(k) Paid holidays, vacation time, and sick leave Vehicle Package: Car allowance + gas + tolls Company Equipment: Mobile phone, laptop, tablet, and other peripherals #J-18808-Ljbffr Raya Workforce