Relationship Marketing Strategist: Knoxville, TN

Job Description

Job Description

We are seeking a motivated, relationship-focused Relationship Marketing Strategist to help grow our referral presence within the real estate, mortgage, insurance, and property services community. This role focuses on building and maintaining strong professional relationships that support steady inspection volume and brand awareness.

This is a field-based, people-first role ideal for someone who enjoys networking, face-to-face interactions, and representing a trusted local brand.

• Build and maintain positive working relationships with:
  

  • Real estate agents and brokerages
    

  • Mortgage lenders
    

  • Insurance agents
    

  • Property managers and builders
    

• Support referral relationships that contribute to consistent home inspection leads
  

• Act as a friendly, reliable point of contact for referral partners
  

• Conduct regular in-person visits, calls, and follow-ups to stay top-of-mind

• Represent the company at:
  

  • Real estate offices
    

  • Open houses
    

  • Networking and community events
    

  • Industry and association meetings
    

• Communicate the company’s services, value, and differentiators in a professional, consultative manner
  

• Distribute marketing materials and assist with branded promotions and outreach efforts

• Identify new relationship opportunities within the local real estate and housing market
  

• Assist with referral initiatives, promotions, and basic incentive programs
  

• Track referral activity and share observations on what’s working in the field
  

• Provide feedback to leadership on:
  

  • Market activity
    

  • Competitor presence
    

  • Partner and customer needs

• Coordinate with operations and inspection teams to support a strong customer experience
  

• Maintain organized records of contacts, visits, and outreach activity
  

• Provide regular updates or reports on:
  

  • Relationship activity
    

  • Referral trends
    

  • General market feedback

• Strong interpersonal and communication skills
  

• Comfortable building relationships in person and over the phone
  

• Self-motivated with the ability to manage time independently
  

• Professional, approachable, and personable demeanor
  

• Reliable transportation and ability to travel locally
  

• Basic familiarity with CRM systems, spreadsheets, or contact tracking tools

• Experience in real estate, home services, inspections, mortgage, or insurance
  

• Background in marketing, sales support, account coordination, or customer relations
  

• Existing familiarity with the local real estate community
  

• Experience attending or supporting networking or community events

• Relationship-oriented and people-focused
  

• Strong follow-up habits and organization
  

• Clear, friendly communication style
  

• Dependable and consistent
  

• Positive brand representative

(Final structure to be determined by company)

• Base pay and/or performance-based incentives
  

• Performance bonuses
  

• Mileage reimbursement or vehicle allowance
  

• Flexible schedule
  

• Opportunity for growth as the company expands

• Be part of a respected, growing home inspection brand
  

• Work in a people-focused role with real community impact
  

• Gain hands-on experience in relationship marketing and outreach
  

• Supportive leadership and collaborative team environment