Principal Content Strategist

Principal Content Strategist

Student Learning and Certification | Adobe

The Opportunity

Creativity has the power to change the world, a belief deeply rooted at Adobe. Now we're looking for someone who believes the same about learning.

As our Lead Content Strategist, you will do more than develop learning content. You will set the standard for content creation across worldwide education programs. You will guide the overall approach for our curriculum and create the frameworks others follow, and guarantee that every learning experience demonstrates Adobe's renowned quality and expertise.

You are crafting learning experiences for diverse global users. This group includes students new to creative tools, educators preparing upcoming creative talent, and professionals in artistic, promotional, and commercial roles. These professionals need to keep their skills sharp in a fast-changing environment. Developing the curriculum for all these audiences and contexts is the responsibility.

You're joining at a moment when AI is reshaping what creative work looks like, how learning gets made, and how fast everything is moving. The Creative Cloud ecosystem is evolving quickly, and the best person for this role will be energized by that, not overwhelmed by it.

This senior individual contributor role holds significant influence within the organization. You will be the guide others turn to for defining excellence. Your experience, confidence, and communication skills will help bring that vision to life on a large scale. You have directed programs, not only projects. You have developed systems, not only content. Additionally, you offer extensive expertise in video-based content development combined with strong instructional design skills to ensure each creative choice supports a clear learning goal.

What You'll Do

Define the Strategic Direction for Content

• Manage the complete curriculum approach for Student Learning programs. Define the structure, order, and scale of learning for students, faculty, and those working in creative, marketing, and business-related areas.
• Set the benchmark for video-first learning at Adobe, covering production quality, instructional approach, storytelling, and learner engagement
• Develop and govern curriculum frameworks, editorial standards, and content standards that build consistency across teams and programs
• Apply advanced instructional development methodologies (ADDIE, SAM, backwards design) to ensure all content is pedagogically rigorous and dedicated
• Convert the changing AI and Creative Cloud environment into curriculum that keeps learners up to date. Ensure that Adobe's learning initiatives reflect the evolution of the tools and industry.

Lead Video Learning at the Highest Level

• Drive the development of video-based learning by writing and reviewing scripts, crafting narrative structure, and setting the bar for on-screen clarity and efficiency
• Provide expert-level feedback on pacing, production quality, and learner impact across a high volume of content
• Translate complex Adobe product workflows into video experiences that build real, job-relevant skills at scale

Architect AI-Enabled Content Operations

• Identify, evaluate, and implement workflows that use advanced technology to improve scripting, production, and iteration without compromising quality
• Establish governance standards for AI usage across the content team, balancing speed with brand and instructional integrity

Influence Across the Organization

• Serve as a senior voice on learning strategy, bringing a point of view that builds how Adobe thinks about education at scale
• Recruit, lead, and support knowledge specialists and outside contributors, delivering feedback that improves their work
• Partner with program management, build, and production leadership to align priorities, remove blockers, and drive execution across complex, multi-workstream programs
• Represent the learning function with collaborators and leadership, communicating strategy and progress with clarity and confidence

What You Bring

• 10 or more years of experience in instructional build and curriculum development, with a clear progression into senior and principal-level scope
• A portfolio that reflects strategic curriculum leadership across varied audiences, not just content delivery
• Deep, hands-on experience leading video-based learning production at scale. Scripting, guiding production teams, and crafting storytelling are core to how you work, not occasional responsibilities
• Demonstrated skill in developing and managing content standards, style guides, and curriculum frameworks that are embraced and applied across teams
• You need hands-on experience with Adobe Creative Cloud. A genuine curiosity about AI-powered features in Firefly, Express, Premiere Pro, and the broader CC ecosystem is important. These features are changing what learners and creators can do.
• Strong working knowledge of Adobe tools including Premiere Pro, Photoshop, Adobe Express, and Firefly
• Proven ability to guide subject matter experts and external contributors at a senior level
• A sophisticated approach to AI tools in content creation, including the judgment to know when and how to use them well
• At ease in a fast paced setting with shifting tools, content, and learner expectations. Can make well-informed strategic decisions quickly, without delay.
• The skill to function with significant self-direction, determine course amid unclear circumstances, and sway others absent explicit control
• Executive-level communication skills, written and verbal, with the ability to represent learning strategy to senior collaborators

Why This Role Matters

Adobe's education programs engage learners across the globe. From newcomers to marketing and business professionals advancing with Creative Cloud, the quality of our teaching composes what they can produce and perform. This role defines that quality. You won't just be contributing to that mission. You'll be developing it.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.