Marketing Manager

Brandmotion is looking for a sharp, hands-on Marketing Manager to lead the day-to-day execution and orchestration of our marketing function. The Marketing Manager owns the marketing calendar end to end, manages our roster of third-party agencies, and serves as the in-house expert on the voice of the customer, translating real buyer insight into sharper messaging, smarter campaigns, and better content. This is a true utility player role: equally comfortable running a campaign timeline, briefing a vendor, sitting in on a sales call to mine customer language, writing a product page, or pressure-testing a creative concept. This role combines hands-on execution with analytical insight, and requires the ability to independently execute projects, recommend improvements, and collaborate with stakeholders across the firm. The Marketing Manager works cross-functionally with Sales and Product leaders, and reports to the Head of Sales & Marketing.

PRIMARY FUNCTIONS

Marketing Calendar & Cross-Functional Coordination Own and maintain the master marketing calendar across all workstreams, campaigns, content, product launches, trade shows, and key company initiatives Coordinate timelines and dependencies across Sales, Product, and external vendors to keep work on schedule and on brief Flag conflicts, gaps, and resourcing risks before they become deadline problems Keep stakeholders at every level, from leadership to vendors, aligned on what's happening and when Manage relationships with third-party marketing vendors and agencies (creative, growth, web, and other specialty partners) Own briefing, scoping, timeline management, and quality control for vendor deliverables Evaluate vendor performance and make recommendations on scope, budget, and partner mix Serve as the primary point of contact ensuring vendor work stays aligned with Brandmotion's brand standards and business priorities Voice of the Customer Build deep, ongoing fluency in how Brandmotion's customers, fleet operators, upfitters, distributors, and eCommerce buyers, think, talk, and buy Gather customer insight through sales call listening, win/loss conversations, surveys, reviews, and direct customer touchpoints Translate customer language and pain points into messaging, content, and campaign input that sales and product teams can use immediately Champion the customer perspective in internal planning, creative reviews, and messaging decisions Monitor industry trends and competitive activity to inform strategy and positioning Content Development & Management Own the content calendar and ensure content is planned, produced, and published in alignment with sales priorities and product launches Write marketing content including blogs, product pages, landing pages, email campaigns, sales enablement materials, and trade show assets Maintain consistency of messaging, tone, and brand standards across all customer-facing channels Plan, draft, and publish social media content across relevant platforms; monitor engagement and performance and adjust cadence and content mix accordingly Partner with the Growth Marketing resource/agency to ensure content supports demand generation and SEO performance goals Campaign & Product Launch Execution Execute digital campaigns supporting product launches in coordination with Sales and Product teams Manage trade show campaigns end to end, pre-event, on-site, and post-event follow-through Ensure all campaign assets are on time, on brand, and aligned with the go-to-market strategy Monitor campaign performance in partnership with vendors; surface what's working and what needs to change

MINIMUM QUALIFICATIONS

Bachelor’s degree in marketing, Communications, or related field preferred 7-10 years of marketing experience in B2B, with exposure to longer or multi-stakeholder sales cycles Demonstrated experience managing external vendors or agencies, including scoping, briefing, and quality control Strong writing and editing skills across multiple formats, web, email, social, sales collateral Strong project management instincts; comfortable owning a calendar with many moving parts and competing priorities Proficiency in Google Workspace tools (Drive, Sheets, Slides, Docs); experience with project management tools (e.g., Monday.com) and HubSpot preferred Highly organized and self-directed; able to manage multiple deadlines without losing attention to quality This position is fully on-site and based at our Novi, MI headquarters. Candidates must currently reside within a daily commutable distance and be able to work from the office Monday through Friday. #J-18808-Ljbffr Brandmotion