Public Relations Senior Account Director

Job Description

Job Title: Senior Account Director

Position Type: Full Time, Non-Exempt

Travel Required: As Needed

Division: Consumer/ Food & Beverage

Job Description: The position of Senior Account Director reports to a Vice President or higher level employee. The primary responsibility is to supervise and implement account work for several clients within an Agency division/discipline. The Senior Account Director is responsible for managing and executing all aspects of a PR program, supervising and managing the client relationship, managing the account team and helping to grow the agency in a new business function. Should demonstrate an expertise to answer all general PR questions immediately and unaided and an ability to think ahead for a client – the 30,000 foot view. Should have the ability to strategize, pitch and secure all forms of media (print, broadcast, online).

Responsibilities:

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• Providing senior strategic counsel to clients and account team
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• Managing the execution of programs as well as assuming direct responsibility
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• for quality implementation
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• Continually developing relationships with media and influencers and pitching
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• clients on an ongoing basis
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• Anticipating clients’ strategic needs–both long and short term
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• Offering value-add counsel on an ongoing basis
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• Planning and running strategic client meetings
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• Retaining current accounts and growing them
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• Building relationships at the senior level with clients while maintaining others
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• Supervising account staff in their daily activities, providing structure and
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• instruction for balancing their workloads
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• Motivating/mentoring junior staff and guiding professional development
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• Taking a more proactive role in assuming fiscal responsibility for accounts and
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• Team
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• Guide the operations and future course of division and agency
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Education and Experience Required:

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• BA/BS Degree in Public Relations, Communications, or related field
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• 10+ years minimum experience in public relations
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• Prior agency experience is a must
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Knowledge and Skills Required:

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• Excellent interpersonal and communication skills
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• Detail oriented and results oriented
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• Ability to spot trends and integrate into PR efforts to keep accounts current in the media
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